Mainstream Media Embraces Bloggers

It may have taken more time for the mainstream media to learn that blogging and the people behind the words are here to stay. The impact this social group has is proven its staying power this week when the LA Times article titled “Newspapers, bloggers now engage on same page”. Even though this is in a Publicity Orange County section of the paper, it is nationwide.

Why has this old form of communication (newspapers) changed their outlook? My guess, they see the writing on the blogblogging and media wall. Whether it is local orange county media, or local publicity in orange county, newspaper editors, reporters all over are noticing their shrinking market. They also see that these amateurs are getting a lot more reading attention than their own bylines. But let’s not get too crazy with the papers embracing the bloggers. It is all attached to a financial reason.

If you read the LA Times article, you will see the story addresses the Washington Post has added a sponsored blog roll to its website, a directory of links to blogs that specialize in travel, technology and health, plus more. So as you see, it just took time for these money hungry papers to discover how they can get more revenue from their shrinking profits doing dailies, weeklies. To prove this point, the article mentions Caroline Little, chief executive at Washington Post Newsweek Interactive. She said most ad buyers don’t want to take the time to buy space on dozens of blog sites, and since their staff stories are not plentiful, they turned to blog rolls. This just means they don’t loose the dollars to other competitive bloggers, etc.

This proves again, if your pr marketing strategy, or pr agency isn’t including a blog site for your company, then it is time to re-think how to communicate. No, it doesn’t mean you stop your normal means of pr communicating that is now working, just means to enhance it with a blog program. Blogging is not a side job, nor a part-time assignment. To get noticed, you need to keep this activity daily. You need to have the RSS feeds, and all the optimization to your blog site in order to get noticed, ranked high and compete. Get into a blogging campaign now. Contact Carson Marketing, call George Carson for help. He can get your company noticed in the right places. Or if you wait, he may just be helping your competitors who will pass your by.

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Are Chat Rooms good for publicity?

We all know about these little rooms called "chats". Unlike blogging and blog sites, chats were here years before and seem to still be going strong.

Not sure what power the chats have over other forms of communication, but publicity is not in-tune with this media. I am not saying that pr clients, or publicity firms need to get into chat rooms. What needs to be done? A study of these chats in your specific market.

For example, if you are selling Hair products, you might want to know what people are saying about the use or non-use of hair products. Yes, this is marketing, but it relates to publicity as well. How? Glad you asked.

Professional PR agencies can use this information to direct the activity of a campaign. If you find that most hair products are used at a specific time of day, you might market the product when the consumer is NOT using the product to make sure your message is reaching the audience. And you might learn how they are using products. Publicity can then be directed to the places they frequent most to learn about hair products, or you might discover a way to reach these potential consumers when studying these chats. Be careful to not be a sales person in a chat room. Otherwise you might get flagged as a company, not a person in the chat room.

This example can apply to any product just by visiting chat rooms that relate to your market. If you want to know where is a good place to find these different chat rooms, try this link. You’ll be surprised at how many different topics there are. You can also do a search on Google, or any of the search engines as well.

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SEO’s Blogging

Finding blog sites

As I continue with blogging for my site and my clients, I realize that finding the right blog sites to collect information about an industry, or product is a major task.

I decided to surf the Internet and look for good blog sites. It happens that I came across Lee Odden’s blog site where he mentioned that you can  "vote" for your favorite blog site.

Although I’m not that interested in voting, he also provided additional information about Search Engine blogs.

If you want to vote then you need to visit the KBCafe Blog Award site. It has all kinds of blogs that range from food, to sports like Hockey to political issues sites.

Lee gives locations for 3 search engine blogs that I thought were helpful. One in particular is Search Engine Marketing Blog.

If you are hungry for more search engine blogs, then you need to visit Search Engine Roundtable. It will satisfy your hunger.

I thought it was interesting to see what google has listed if you type "seo blog". Well, Lee already had a link to this saving me some time. Google listed over 8 million sites. That’s just too many for me.

You can now see that a lot of information on seo blogging is available. Almost too much to read.

So have fun looking for something that might interest you. And while you’re at it, remember that you can do Marketing for your company with this reasearch.


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