newspapers newspapers Archives - CarsonPR

It may have taken more time for the mainstream media to learn that blogging and the people behind the words are here to stay. The impact this social group has is proven its staying power this week when the LA Times article titled “Newspapers, bloggers now engage on same page”. Even though this is in a Publicity Orange County section of the paper, it is nationwide.

Why has this old form of communication (newspapers) changed their outlook? My guess, they see the writing on the blogblogging and media wall. Whether it is local orange county media, or local publicity in orange county, newspaper editors, reporters all over are noticing their shrinking market. They also see that these amateurs are getting a lot more reading attention than their own bylines. But let’s not get too crazy with the papers embracing the bloggers. It is all attached to a financial reason.

If you read the LA Times article, you will see the story addresses the Washington Post has added a sponsored blog roll to its website, a directory of links to blogs that specialize in travel, technology and health, plus more. So as you see, it just took time for these money hungry papers to discover how they can get more revenue from their shrinking profits doing dailies, weeklies. To prove this point, the article mentions Caroline Little, chief executive at Washington Post Newsweek Interactive. She said most ad buyers don’t want to take the time to buy space on dozens of blog sites, and since their staff stories are not plentiful, they turned to blog rolls. This just means they don’t loose the dollars to other competitive bloggers, etc.

This proves again, if your pr marketing strategy, or pr agency isn’t including a blog site for your company, then it is time to re-think how to communicate. No, it doesn’t mean you stop your normal means of pr communicating that is now working, just means to enhance it with a blog program. Blogging is not a side job, nor a part-time assignment. To get noticed, you need to keep this activity daily. You need to have the RSS feeds, and all the optimization to your blog site in order to get noticed, ranked high and compete. Get into a blogging campaign now. Contact Carson Marketing, call George Carson for help. He can get your company noticed in the right places. Or if you wait, he may just be helping your competitors who will pass your by.