Different terms that basically mean the same thing. You need to know how to use Business Marketing correctly in order to gain the benefits!
It is always easy to blame someone else, or another department when a marketing or pr campaign doesn’t generate the results. Marketing will blame PR. PR will blame Marketing, and if that isn’t enough, someone eventually will blame the outside services of a PR or Advertising Agency. Why, because no one really took the time to understand what the purpose of the Business Marketing Strategy is about. Or they decided not to develop a strong PR Marketing Strategy that should incorporate the publicity for a pr client.
What’s this all mean? It simply says, that all departments should work together. That includes the outside sources such as a PR Agency, or Advertising Agency. Whether you are considered a local organization like a Publicity Orange County company, or a national Public Relations Service company, you too need to make sure that your PR Clients are on track. And PR Clients need to make sure they are open and honest with their outside sources. If not, then it is time and money wasted.
As any pr client or pr agency, even the marketing people at your company, should subscribe to several business media to keep in touch with trends and events. One publication, BusienssToBusiness is a good read. They have short articles and have separated the issues into categories all relating to marketing strategies, as well as different business marketing tips.