If you are like a lot of media research people, or a publicity professional who is always trying to find useful web sites for your pr marketing strategy project, I have something of great value. First, realize the Internet is pack full of information that makes it difficult to find what you are looking for. Google has done an excellent job in allowing more than keywords, but allows you to use key phrases for a finer method of narrowing your search. Ever feel lost in the Internet? Im sure you have.

Publicity professionals, pr clients and all advertising companies use the web to gather information for creating marketing plans, or developing a pr marketing strategy. Knowing where to start can be a great help. But how do you do that? Is there a place that actually has grouped, or categorized sites for all us web surfers to find “stuff”?. The answer is yes. Ok, your saying, get to the point…here is a useful web site that has a good listing of subjects: PINAKES, A Subject Launchpad. The site has an array of topics to find most anything from Music, to high tech to arts and humanities to biotech and many more categories.

It may not be the super list of all lists, but as I said, you need a place to start and this is just one of the many useful sites that can get you pointed in the right direction. So the next time your pr client, or publicity professional has a research project, or you need more information to make that next presentation, check out PINAKES.

If you are really ambitious and want to dig deeper for information on a specific topic, then consider sites like DMOZ, the Open Directory, or About.com, or intute. Each has resources that will get you surfing. But beware, this can get habit forming. You might just find yourself spending hours looking and not doing the research project your had started out to do. Put a time limit on your research, and bookmark sites that could be of value. Then go back and make notes on those sites that can help complete your project. For more information on web site listings, call Carson Marketing, Inc. Ask for George Carson.