Publicity is everywhere
It’s time to continue the discussion about publicity being everywhere. The most active and productive place is the Internet.
Before we dive into this, keep in mind that traditional pr, such as publications (both newspaper, magazines), and broadcast media should be an on-going mix with your overall pr activities.
Clients tend to either keep the traditional methods and don’t explore the new media, or they drop all the reporters and publishers and only concentrate on the Internet news for press release distribution.
As I began saying earlier, you need to work within the powerful media of the Internet. One good suggestion is the RSS with a blog site.
I’ve mentioned this before, but pr clients tend to not fully appreciate the advantage of this new media. Because we use the Internet as a means of gathering information "quickly", clients feel that their blogsite should have "instant" success.
Remember that Kevin Costner movie…well, just because you build a blog site, not everyone will read it.
You need to market the site. When done correctly and with the right company, professional bloggers (yes they do exist) can make the site become highly ranked. And the company doing the work for you, if they are into RSS and Blogging can get your main web site listed high with the popular search engines like Google, Yahoo, MSN and Alta Vista.
There are lessons to be learned when building a blogsite. More importantly you need to have daily blogs. I cannot go into all the needed essentials to building a good business blogsite in this short blog lesson. So keep in mind to be successful in any industry, use all the marketing tools that exist. That may even mean a direct mail program if that’s what is needed to gain favorable publicity. When was the last time you had an open discussion with your pr director, or met with the publicity firm to review a plan? If it’s been over three months, then it’s time to call a meeting.
See Also
- Publicity using RSS technology
Get more visibility with blogsites and RSS feed