How to get the word out!

Branding is still a hot issue with companies. And if you haven’t yet implemented a branding program, you should do it now. The Internet has helped launch many companies by building images of national and international brands. Publicity firms and pr clients should rethink the tools they use when spreading the word. As the Internet continues to reach new levels of marketing, publicity professionals and pr clients can take advantage of these new and exciting tools for branding.

Now you can do it with videos. Broadband videos are hot. These clips now can be produced by production companies to showcase a pr clients products or service, just like they would in a TV spot. Unlike TV commercials, these can be longer in time, or cut apart into smaller shorts to create more interest.

Alan Schulman wrote an article describing "How To Build Your Brand With Video". He gives several good tips, 5 in all.
For example, if you are looking to attract sports people, make sure your clips are geared to that audience. Another tip that publicity professionals and marketers should include is: Make the Videos Interactive. Get your audience to click onto a video that reveals a promotion or tells a message about your pr clients product or service.

These are just a few suggestions and reasons why Broadband Videos can jumpstart a publicity campaign for your company or pr client. If you need help in understanding this new marketing tool, contact us or find a company that has the street smarts to get your company noticed.

See Also

• Use Broadband Videos to gain favorable PR
  Publicity is everywhere, use the tools