branding program branding program Archives - CarsonPR

Where do you start?

building a brandIn order to build a successful branding program for a company name, or a product requires several steps. To begin, you need to make sure you have a plan in place.

Branding is more than plastering your name on ads, flyers, or on your web site. It is more than running a bunch of radio or TV spots. Yes, this will get your company noticed, but only for the period of the media schedule.

It starts within the company. It is the culture that is developed. Some people mix their branding with a company’s "mission statement", or their company philosophy. These are separate and need to remain separate. Building a brand takes time. Some company’s are impatient and cannot wait the few months it takes to gain recognition, so they spend a lot of money on various media to get the word out.

This will help jump start any branding campaign, but it is short lived. You need to have a consistent plan that is more than a one shot campaign. I could go on to explain this further, but it will only become a long blog. <a href="http://www.technorati.com/claim/uwjgsy8u4d" rel="me">Technorati Profile</a>My point in writing this is to help pr clients realize that branding should be a very important part of your business plan and should be implemented in order to compete in today’s market.

If your company needs some guidance in developing a branding campaign, please give us a call. Our free consultation can show you how to incorporate a successful branding campaign into your company.

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How to get the word out!

Branding is still a hot issue with companies. And if you haven’t yet implemented a branding program, you should do it now. The Internet has helped launch many companies by building images of national and international brands. Publicity firms and pr clients should rethink the tools they use when spreading the word. As the Internet continues to reach new levels of marketing, publicity professionals and pr clients can take advantage of these new and exciting tools for branding.

Using videos for publicityNow you can do it with videos. Broadband videos are hot. These clips now can be produced by production companies to showcase a pr clients products or service, just like they would in a TV spot. Unlike TV commercials, these can be longer in time, or cut apart into smaller shorts to create more interest.

Alan Schulman wrote an article describing "How To Build Your Brand With Video". He gives several good tips, 5 in all.
For example, if you are looking to attract sports people, make sure your clips are geared to that audience. Another tip that publicity professionals and marketers should include is: Make the Videos Interactive. Get your audience to click onto a video that reveals a promotion or tells a message about your pr clients product or service.

These are just a few suggestions and reasons why Broadband Videos can jumpstart a publicity campaign for your company or pr client. If you need help in understanding this new marketing tool, contact us or find a company that has the street smarts to get your company noticed.

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Jun 162006

Are you Multiplatform with your brand?

Branding a product or licensing a product can be a big step for any company. When developing a branding program for a pr client, or your own company, you might want to look at how your product branding, or company branding is marketed.

Today, we are seeing multiplatform branding by major companies. This can be applied to any size company when implemented correctly.

First let’s back up a step. When branding your company, or product is not an overnight campaign. It usually takes several months and in some cases years to build a solid brand image.

Ok, back to multiplatform branding. Why is this new catch phrase important to publicity and public relation campaigns. Because if you are not watching how the consumer, or your customers are reacting to today’s activities, then you are missing out on how to reach them.

Multiplatform brands make use of the different forms of what consumers, like kids, are doing. They are multitasking!

We are all multitasking. It has become a way we do business, how we have business relationships, how we interact with families, and how we buy goods.

It is necessary for you to identify the market you are in, research your audience and then identify what multi-markets, or multi-activities those potential customers are involved in.

This is one way to keep your brand awareness high with potential, and existing customers. Customers will now see your brand in all the places they visit and are multitasking.

Your publicity program can then gain extended exposure with reporters, editors, and various media. How? Because you are reaching out into those customers other markets they are multitasking in. So get your media together and have the pr people start a multiplatform branding program for your company.

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