Branding - CarsonPR Branding - CarsonPR
Jun 162006

Are you Multiplatform with your brand?

Branding a product or licensing a product can be a big step for any company. When developing a branding program for a pr client, or your own company, you might want to look at how your product branding, or company branding is marketed.

Today, we are seeing multiplatform branding by major companies. This can be applied to any size company when implemented correctly.

First let’s back up a step. When branding your company, or product is not an overnight campaign. It usually takes several months and in some cases years to build a solid brand image.

Ok, back to multiplatform branding. Why is this new catch phrase important to publicity and public relation campaigns. Because if you are not watching how the consumer, or your customers are reacting to today’s activities, then you are missing out on how to reach them.

Multiplatform brands make use of the different forms of what consumers, like kids, are doing. They are multitasking!

We are all multitasking. It has become a way we do business, how we have business relationships, how we interact with families, and how we buy goods.

It is necessary for you to identify the market you are in, research your audience and then identify what multi-markets, or multi-activities those potential customers are involved in.

This is one way to keep your brand awareness high with potential, and existing customers. Customers will now see your brand in all the places they visit and are multitasking.

Your publicity program can then gain extended exposure with reporters, editors, and various media. How? Because you are reaching out into those customers other markets they are multitasking in. So get your media together and have the pr people start a multiplatform branding program for your company.

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