Where do you start?
In order to build a successful branding program for a company name, or a product requires several steps. To begin, you need to make sure you have a plan in place.
Branding is more than plastering your name on ads, flyers, or on your web site. It is more than running a bunch of radio or TV spots. Yes, this will get your company noticed, but only for the period of the media schedule.
It starts within the company. It is the culture that is developed. Some people mix their branding with a company’s "mission statement", or their company philosophy. These are separate and need to remain separate. Building a brand takes time. Some company’s are impatient and cannot wait the few months it takes to gain recognition, so they spend a lot of money on various media to get the word out.
This will help jump start any branding campaign, but it is short lived. You need to have a consistent plan that is more than a one shot campaign. I could go on to explain this further, but it will only become a long blog. <a href="http://www.technorati.com/claim/uwjgsy8u4d" rel="me">Technorati Profile</a>My point in writing this is to help pr clients realize that branding should be a very important part of your business plan and should be implemented in order to compete in today’s market.
If your company needs some guidance in developing a branding campaign, please give us a call. Our free consultation can show you how to incorporate a successful branding campaign into your company.
- How to create a succcessful brand
You need to create a positive business culture