Make the story interesting and meaningful

Publicity firms are always asked by their clients to "write something about our company that is great!"

To do this you need to make sure what you are going to write is going to have credible information to that publication’s readers. Just because you or your client feels the information is valid, think of whom you are going to pitch the story to. Go through a list of questions:
1- How important is this information to the readers of XYZ publication
2- Does this offer anything that can help or enhance a readers knowledge to improve their life, business, etc?
3- Am I only writing this to get people interested in the product or service? If so, re-think this and re-write it to be lees self-serving.
4- How timely is this information?

These are but a few points to consider when you need to "get the word out" for a client or if you are a company doing pr internally, then re-think your story or release.

The worst thing you can do is submitting non-informative information in the form of a press release or story to reporters, because the industry hears this type of communication. It can cause a negative effect on you, the company you work for and can cause future releases to be less considered when you get this type of reputation.

Make the words count, in more ways than in numbers. It is up to you to put aside the "sell" and write for the good of the potential readers of a publication.

That will position you higher on the list with reporters.

See Also

• More about writing
  Make releases and stories meaningful