Know the Media - CarsonPR Know the Media - CarsonPR
Apr 032006

Get familiar with reporters work

It’s been awhile since I sat down and wrote anything, but no excuses but just keeping busy.

With that said let’s move on to some good info.

If you are trying to pitch an article or get some recognition for your company, or a client, it is wise to know something about the reporter you are pitching the article to.

For example you wouldn’t send out a press release about a product without knowing the main features and interesting things it offers the readers. So why would you contact a reporter without knowing his or her writing style or subjects they prefer to write about.

To concur this I saw a blog at Dan Janal’s site that had a comment from John DiPietro who wrote to Dan that "I ALWAYS DID RESEARCH ON THE WRITER PRIOR TO THE INTERVIEW".

This gets you further acquainted with the writer and makes an interview, or pitch easier.

Mr. DiPietro also commented "I always read one of their other pieces, then COMMENTED ON IT TO THEM. This brought me into a more friendly relationship with them."

Reporters like to know that you know their work and will many times be more open to hearing about your company or the story you want to pitch to them.

Now that isn’t the secret to getting a story. This is only a method to help you better get a chance to present the story. The rest is up to how important the story is to their readers; the credible information and how it applies to helping readers improve their business, etc.

So now that you have the story you want to pitch, select a reporter or two, read at least one or two recent articles they wrote and then see if your story fits that reporter’s style and publication. If it does, you’re ready to make the call.

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