Web Site Blogging

Keep a daily blog and publicity will increase

If you are interested in getting more visible, then you need to add a blog site to your publicity campaign. It is true that most anyone in your company can probably write the blogs on a daily basis, but it is the use of the correct wording and use of keywords that make a business blog productive.

Not everyone can write a short novel, or a radio commercial, or a sales brochure. Each of these examples requires a different writing talent. A publicity pro can write successful press releases and articles for publication, but they might not be a good copywriter for brochures or ads.

But a good publicity writer can adapt easily to writing blogs than an advertising copywriter. Why? The reason is simple. Publicity writers are not writing text for people to buy, but rather to act upon. Therefore, their style is more informative in their writing. That’s what blogs (for business) are about. Getting the information in front of readers who will react more to a blog than an ad.

Knowing how to write a blog is only one aspect of a good blog site. Now you need to know how to use the site to gain traffic and visibility. This requires learning how to make links, use photos and inserting keywords into your text and in what order. Once you begin using blogs, it will open more opportunities for your company, or your pr clients.

So I again recommend that pr clients, publicity firms look into the serious positive effects that blog sites can offer.

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Know the Media

Get familiar with reporters work

It’s been awhile since I sat down and wrote anything, but no excuses but just keeping busy.

With that said let’s move on to some good info.

If you are trying to pitch an article or get some recognition for your company, or a client, it is wise to know something about the reporter you are pitching the article to.

For example you wouldn’t send out a press release about a product without knowing the main features and interesting things it offers the readers. So why would you contact a reporter without knowing his or her writing style or subjects they prefer to write about.

To concur this I saw a blog at Dan Janal’s site that had a comment from John DiPietro who wrote to Dan that "I ALWAYS DID RESEARCH ON THE WRITER PRIOR TO THE INTERVIEW".

This gets you further acquainted with the writer and makes an interview, or pitch easier.

Mr. DiPietro also commented "I always read one of their other pieces, then COMMENTED ON IT TO THEM. This brought me into a more friendly relationship with them."

Reporters like to know that you know their work and will many times be more open to hearing about your company or the story you want to pitch to them.

Now that isn’t the secret to getting a story. This is only a method to help you better get a chance to present the story. The rest is up to how important the story is to their readers; the credible information and how it applies to helping readers improve their business, etc.

So now that you have the story you want to pitch, select a reporter or two, read at least one or two recent articles they wrote and then see if your story fits that reporter’s style and publication. If it does, you’re ready to make the call.

See Also