Keep a daily blog and publicity will increase
If you are interested in getting more visible, then you need to add a blog site to your publicity campaign. It is true that most anyone in your company can probably write the blogs on a daily basis, but it is the use of the correct wording and use of keywords that make a business blog productive.
Not everyone can write a short novel, or a radio commercial, or a sales brochure. Each of these examples requires a different writing talent. A publicity pro can write successful press releases and articles for publication, but they might not be a good copywriter for brochures or ads.
But a good publicity writer can adapt easily to writing blogs than an advertising copywriter. Why? The reason is simple. Publicity writers are not writing text for people to buy, but rather to act upon. Therefore, their style is more informative in their writing. That’s what blogs (for business) are about. Getting the information in front of readers who will react more to a blog than an ad.
Knowing how to write a blog is only one aspect of a good blog site. Now you need to know how to use the site to gain traffic and visibility. This requires learning how to make links, use photos and inserting keywords into your text and in what order. Once you begin using blogs, it will open more opportunities for your company, or your pr clients.
So I again recommend that pr clients, publicity firms look into the serious positive effects that blog sites can offer.
- How to build a blog site
A business blog site can increase publicity