Optimizing Press Releases and Web Sites

How to get productive in pr

blog site optimizingI am sure that the word "optimize" is overused, over said, and most likely is more than overdue. How can it be overdue? When it relates to publicity. Such things as press releases, or articles for the media all should be optimized for maximum exposure.

The Internet has re-born how we write press releases and how they are distributed. Just as know that a web site needs to be optimized, so do your press releases.

There are a lot of articles that help people learn what to do to optimize their web site. One for example by Yaro Stark gives his 10 tips for web site optimization.

Many of the same optimizing tips for web sites apply to press releases. Let’s look at a few of them:

  • Title Tags. Make sure your title has the important words that best describe your release.
  • Keyword density. Use your keywords and any phrases wisley, don’t repeat them too often. Your text should read clearly, not like a book on all your keywords.
  • Structure. Keep the structure simple. Unlike a hard copy, an Internet media release should follow the traditional rules for online publishing.
  • Links. Yes, with those allowing to use HTML, use links properly and that will help SEO’s find your site faster as well as the media.
  • Contact Info. Without this, the reporters cannot waste time locating the person to interview or ask questions. Make sure all contact information is easily noticed.

If you need more help with the web site or press release optimizing, give us a call. We can make things happen for you. Call us at: 949-477-9400.

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