Internet Marketing Tips

If you already have a well designed web site and structure but the site still doesn’t get a lot of traffic, you probably have not optimized the site and ignored doing any web marketing. The word “optimize” is so overused that most companies ignore it when heard. Why? Probably due to the fact it has become a catch-all term for SEO’s and web marketers. Let’s clear this up. Optimization is when a site has keyword density and the words and key phrases are optimized by the placement in your text. Using the correct Meta Tags is another part to successful optimizing.

Now let’s discuss a few tips on Internet marketing. This should be included in your pr marketing strategy campaign. First you should establish links to your web site. One term that is used to describe this process is link popularity. This means the number of web sites that currently link to your site. The key secret here is to have as many inbound links asInternet Marketing possible. But there is a risk. Do not have links from web sites not related to your industry. Some companies will sell you a web marketing campaign that gets you 1,000 or 5,000 inbound links. If these links are from bogus sites, mirror sites, or unrelated industry sites, then the search engines will just drop you to the bottom of the list.

Quality inbound links is needed, not just quantity. Several methods can be used to create inbound links. If you have a web master or an in-house web marketer, have them contact companies in your industry or related industries and ask to have a link placed on their site. You would also offer a reciprocal link to theirs. Create a site map, or a “links page” to place the other web sites.

Another tip is to have your publicity agency, or in-house pr director write articles and press releases that are distributed to the on-line media. Be sure that you “optimize” your press release and articles. This will add to the higher rankings.

One more tip, get a blog site. This is another excellent way to create links and build traffic to the main site. The blog needs to have all the RSS feeds in order to get noticed and create traffic.

Ok, I’ve given you a few tips on how to build quality traffic using Internet Marketing tips. This pr marketing strategy should help get your web site to the level you want. If you need further assistance, then give us a call. We have the expertise to “make things happen”.

Optimizing Press Releases and Web Sites

How to get productive in pr

blog site optimizingI am sure that the word "optimize" is overused, over said, and most likely is more than overdue. How can it be overdue? When it relates to publicity. Such things as press releases, or articles for the media all should be optimized for maximum exposure.

The Internet has re-born how we write press releases and how they are distributed. Just as know that a web site needs to be optimized, so do your press releases.

There are a lot of articles that help people learn what to do to optimize their web site. One for example by Yaro Stark gives his 10 tips for web site optimization.

Many of the same optimizing tips for web sites apply to press releases. Let’s look at a few of them:

  • Title Tags. Make sure your title has the important words that best describe your release.
  • Keyword density. Use your keywords and any phrases wisley, don’t repeat them too often. Your text should read clearly, not like a book on all your keywords.
  • Structure. Keep the structure simple. Unlike a hard copy, an Internet media release should follow the traditional rules for online publishing.
  • Links. Yes, with those allowing to use HTML, use links properly and that will help SEO’s find your site faster as well as the media.
  • Contact Info. Without this, the reporters cannot waste time locating the person to interview or ask questions. Make sure all contact information is easily noticed.

If you need more help with the web site or press release optimizing, give us a call. We can make things happen for you. Call us at: 949-477-9400.

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