optimize optimize Archives - CarsonPR

If you already have a well designed web site and structure but the site still doesn’t get a lot of traffic, you probably have not optimized the site and ignored doing any web marketing. The word “optimize” is so overused that most companies ignore it when heard. Why? Probably due to the fact it has become a catch-all term for SEO’s and web marketers. Let’s clear this up. Optimization is when a site has keyword density and the words and key phrases are optimized by the placement in your text. Using the correct Meta Tags is another part to successful optimizing.

Now let’s discuss a few tips on Internet marketing. This should be included in your pr marketing strategy campaign. First you should establish links to your web site. One term that is used to describe this process is link popularity. This means the number of web sites that currently link to your site. The key secret here is to have as many inbound links asInternet Marketing possible. But there is a risk. Do not have links from web sites not related to your industry. Some companies will sell you a web marketing campaign that gets you 1,000 or 5,000 inbound links. If these links are from bogus sites, mirror sites, or unrelated industry sites, then the search engines will just drop you to the bottom of the list.

Quality inbound links is needed, not just quantity. Several methods can be used to create inbound links. If you have a web master or an in-house web marketer, have them contact companies in your industry or related industries and ask to have a link placed on their site. You would also offer a reciprocal link to theirs. Create a site map, or a “links page” to place the other web sites.

Another tip is to have your publicity agency, or in-house pr director write articles and press releases that are distributed to the on-line media. Be sure that you “optimize” your press release and articles. This will add to the higher rankings.

One more tip, get a blog site. This is another excellent way to create links and build traffic to the main site. The blog needs to have all the RSS feeds in order to get noticed and create traffic.

Ok, I’ve given you a few tips on how to build quality traffic using Internet Marketing tips. This pr marketing strategy should help get your web site to the level you want. If you need further assistance, then give us a call. We have the expertise to “make things happen”.

A lot of companies are offering solutions to increase web traffic, but which one is right for your company?

Today all companies need to have a web site presence. Not just a single page, but someting that is attractive, informative and entertaining. But that alone isn’t going to bring you customers. What you need to do is think about PR Marketing Strategies. Once your web site was built, you then were told; a) is it “optimized”?, b) do you have the right “keywords, key phrases“?, c) and did you place the right “titles” in your pages?, d) did you submit your site to the seo’s?

Those questions alone makes you wonder what to do next. Then you come across a bunch of other people saying that you need to “market” your web site. Especially if you build an eCommerce web site which needs marketing strategies that will increase web traffic.

So what are the answers to having a successful eCommerce, or traditional web site? This is not a single answer solution. You should have an on-going web marketing plan. It needs to consist of a solid PR marketing stratey that includes all of the above mentions items, keywords, keyphrases, titles, and most important, links to revelevant sites.

Incorporating PR marketing strategies can build your company’s image, increase awareness and above all increase traffic to your web site. Our company has been making great things happen for our clients since 1980. We understand what PR marketing strategies are about. We know that publicity is an important key to a successful campaign. And we belive that a “business blog site” is an important element to making your buisness a success.

How to use the Internet wisely

Writing a press release today is not the same as it was several years ago. The Internet has changed how we treat these releases and the words we use. Public Relations firms and pr clients have been quickly learning how to make a press release meet the demand of the new technology.

Just as your web site needs to be optimized, it is just as important that each press release you distribute be optimized when submitting to the online news media. The use of keywords and how they are placed within the text body is critical. Using too many keywords, or phrases will destroy your objective.

The purpose to optimizing press releases and story’s that you are pitching is to help your web site gain higher ranking and position with the search engines.  In addition to using the keywords, you need to include your company’s web address. That may seem logical, and most pr firms and clients do include that information.  Want to make your release more worthy? Then don’t only list the URL of the web site, but have a link be directed to a specific page that discusses the product or service of that press release.

This will help reporters, or other media people collect more information quickly than searching for it on your home page.

When you combine the technology of today, using search engines, and traditional writing for press releases, you can increase your company’s visibility and traffic. It is best to work with a company that knows how to optimize a press release than trying to learn by trial and error.

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