One is a series
Email marketing isn’t new, but how we use this tool for marketing, shows that it is now making positive advances in using email for publicity. To make any publicity campaign successful you need to make sure that all your options of marketing tools and resources are in place. This is not saying to use email to contact reporters, editors or the media. That should be part of your normal activity.
A Study Reveals Reasons To Use Email Marketing
There is a lot of discussion about how email has helped different companies gain recognition and increase sales. Not through spamming, but through controlled distribution. Several new studies show that a majority (out of 259 companies surveyed), 93% use email to reach consumers. This and other studies are important to pr professionals, because it clearly indicates how people rely on email and how they are thinking and how they can be reached.
If you have a pr client and they want to gain awareness, then it is your responsibility to examine the options of email marketing. The study I read, called "Email Goes Viral" shows the marketing tactics of manufacturing companies will increase their spending on email marketing, direct sales and even publicity. As much as a 42% increase on publicity alone! Another Internet activity is Webinars, a 35% increase for next year.
Publicity Agencies and PR Professional Need To Act Now
This should give reason for publicity firms to act upon and use other marketing sources like email. As I have said many times, publicity needs to interact with the IT departments and Marketing departments of a company in order to develop successful campaigns.
- How to get more out of your publicity campaign
Working together is key