If you are a pr client, or have an eCommerce web site, is it getting traffic? Is the traffic converting to sales, or leads for your business? Is your site listed on the first page of Google, or Yahoo? Do you know the Page Rank?

These are important questions, and you as a pr client, or an eCommerce client should take seriously. If any of these are problems, then re-think your web site. Here are a few tips to make sure that your web site is consumer, or B2B ready.

1- DESIGN. Believe it or not, a poor design will actually hurt you. The SEO”s reject poor design sites for indexing. Also, customers will run away fast if the site is hard to read, confusing, and the graphics are screaming for attention.

2- WEB LAYOUT. If you have a lot products, or services to offer, make sure customers can find everything easily. And your content needs to be something your customers will enjoy reading.

3- NAVIGATION. This goes hand-in-hand with the design and layout. When those are done correctly, then the navigation should be clear and concise, or customers will get lost and you will loose business.

Bottom-line– have a professional work on your web site. If you already have a site then make sure it meets these simple tips. If not, contact a web designer, one who understands marketing. Otherwise, they may just create a nice design for them to enter in a web site contest, and doesn’t meet your needs. After all this is completed, then the optimizing is next. If you are serious about building customers on the web, make sure web marketing is part of your advertising and marketing plan.

And this all relates to publicity. A great looking site will generate positive publicity. A poorly designed and difficult site will also generate publicity. Which type of publicity do you want for your web site?