Publicity is Everywhere Series- “Follow-ups”
Almost all companies, including PR Clients, advertising agencies and major manufacturers do not make follow-up calls to exisitng customers. Why? Because sales people are too busy making calls to “potential”, or new customers. Usually it is considered a sure account when a customer is already buying from your company.
That type of thinking is what causes PR Clients to fall and loose profits. Stop for a minute and think about that. If you, as a pr client, or any company has the sales team always calling “new and potential” customers, who are they calling? It is your competitors customers, right? Well, then wouldn’t you think they (competitors) are calling YOUR customers as well! Why not have your sales team use some pr marketing strategies and other publicity tactics that are a sure fire winner. One of those tactics is called “follow-up calls”. Simple, isn’t it? Consider yourself being the customer. Or better yet, isn’t it great when a vendor calls just to see if everything they are doing is working for you.
Makes you feel good about them because they took the time to be interested in your company. This simple form of publicity can gain you favorable and positive rewards with clients. We try to remind our pr clients that they can increase sales by staying in close communication with existing customers. Why wait until you get a letter of cancelation from them to make a call. Or find out later that your competitor is gaining a tight relationship with the new buyer.
If you don’t believe me, then go to an expert in the communication field who speaks of this exact topic. His name is Ari Galper. His company is called Unlock The Game. Ari has many different topics to help companies look beyond their traditional work habits and change their thinking to be more proactive.
After you listen to a few of his topics, then give us a call. We can then help you with the marketing, publicity and promotional programs to make great things happen for your company.