direct mailers direct mailers Archives - CarsonPR

Direct marketing should be more than mailing a letter, or postcard to perspective customers. We were recently chosen by the Senior Outreach Network (SON) to help them communicate their services to those reaching Medicare age. In this confusing society of medical terms and how to get the benefits, it is good to see that someone like the Senior Outreach Network is there to explain the process. Although the client is local, our publicity and marketing is not limited to Orange County.
senior outreach for medicare
Our PR Marketing Strategy is to create a mailer that is geared to the 65+ audiences. The creative marketing is not overdone, meaning that it does not loose the purpose of the mailer. It is creative in layout and uses images that quickly identify the message, and the words are chosen to be creative yet direct. That’s what direct mailers should be. Best of all, the mailers are personalized. These speak directly to the recipient, not “occupant”. We strategically include the name of the person throughout the mailer to make the reader feel and know we are interested in them. This form of using a personalized approach in direct mail marketing is becoming popular, but it is still not used correctly. We believe our smart creative and publicity will make things happen for our new client.

If you would like to discuss how to get creative and still hit your target with a pr marketing strategy that will generate results, call us today. It can be the most rewarding phone call you make this year.

If you want to give your pr clients exposure to any of the new products or services they offer, create a promotional marketing program. The PR strategy is to get the ultimate customer involved with your pr client’s product. Sounds rather obvious, right? It should if you are a pr professional. If you are a pr client looking for ways to increase visibility, then consider using this pr marketing strategy.

Promotional PR marketing strategiesI’m sure you have all seen these types of “consumer involvement” campaigns. Currently there are many showing up on television, direct mailers, and in print media (magazines, newspapers). One example is the show “Smallville”. Toyota has discovered to compete in a crowded auto industry you need to get the consumers attention and get them involved with your product. They run a series of “superman cartoons” and ask the viewer to figure out the next sequence. Another is for the new release of the movie”Pirates of the Caribbean: Dead Man’s Chest.” This time Verizon Wireless has learned quickly that customers love to play games. In this promotion, which the media, Promo Magazine calls Buccaneer Marketing, asks the participants to choose their own adventure for the game. Based on the movie, it is a first for this type of game-movie tie-in. Read the article and the others that offer good suggestions to gain visibility through promotional marketing strategies.

I have been a believer that when you get your audience invloved in the products that pr clients offer, your return is greater. We did this for years with our client’s in the auto dealership industry.

When done correctly, you can create a pr marketing strategy that can be very powerful when you include publicity.

Effective Publicity programs

Clients are always looking for better ways to reach their target audience. And let’s not forget, at a lesser cost.

For example, we (as consumers) are constantly being sold to. Usually with direct mailers. That’s because advertisers believe by using direct mail they are reaching the specific audience and can tell them how great their product is. Many times, you receive an incentive if you react quickly to their program.

But stop and think for a minute. Direct mail is good, but it is also very costly. Postage is always increasing, as is the printing of postcards, letters, etc.

What is the alternate solution? Mix your ad program with a Publicity Campaign. Think of it, trying to reach 100,000 or 500,000 potential customers with a direct mailer is expensive. But you can reach these same people, and a lot more with a well planned publicity campaign. And that published article is more credible than a self-promo mailer.

A Publicity Campaign should include several elements. A press kit, a series of releases, an article for submission, and above all, a blog site.

Yes, today the RSS technology is making excellent inroads to the media, and your customer base. Whether you are selling B2B, or directly to consumers, a blog site should be part of your media mix.

When planned and executed properly, a publicity campaign can out perform a controlled media ad campaign. Plus you will be reaping the positive rewards from the media much longer than the dollars you paid for that magazine or broadcast ad.

Now is the time to get smarter and leaner, get a publicity campaign together. At worst it can only improve your image!

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