If you are reading this blog, then you probably have a web site. Whether you are a pr client, a pr agency, a local public relations agency in Orange County or a national company, you need to know these marketing strategies.
All companies want visitors to their site, but how many are converted to sales, buying products, or subscribing to your service? If the percentage is less than 4 or 5%, you may need to evaluate how you are using the pr marketing strategies. You have probably heard about Search Engine Optimization (SEO) and how it can generate traffic. Done correctly, this can improve sales. Done poorly, it is then money and time wasted.
SEO is one part of a comprehensive pr marketing strategy for web sites. You need to constantly update the sites pages. This can be done moderately, not complete re-designs. Next, re-evaluate the keywords, phrases and update those. Another tip is to make sure all the out bound links are still valid and are with higher page ranking sites.
Listing your web site on the proper directories and with the major search engines is also important. These should be done by a person (webmaster), not software.
Finally, the last part of these tips is to have a business blog. Not just any blog, but one that actually speaks to your audience. Business blogging is more important today than it was just five months ago. It can be easily set-up and monitored. Writing the daily blogs might be a task for some companies, but there are professional blog writers available to help with your writing.
These are just a few suggestions. If you need professional help with your web traffic and are on a limited budget, then give us a call. We want you to be successful, let us show you how.