Social Networking Is Changing How We Search

SEO’s Conference says change is happening

It was long when I told you that the next major area of Internet Search was going to be in the "social search’. This was recently discussed as being true at  "The Search Evolution: How Social Search is Changing All the Rules" conference in New York.

social searchesA lot was mentioned on how this social search will affect the SEO’s and the users of search. One statement was made that  "social search is simply an extension of social media as we know it today".  The article went on to say "Today’s method of matching interest to action and the content includes weighing link popularity of websites and determining a relative ranking of said content".

This means that pr clients, ad agencies, pr professions and all publicity needs to take a serious look as to how this change can affect their markets and how it will also affect their pr programs.

Marketers and pr clients need to think beyond the search box. It is falling back to branding, the building of your brand.

Just as I have said before, the YouTube and other blog sites are shaping this social network and it is now changing how all people view things and clients products. Publicity is not a stand alone item. Neither is marketing, or web site marketing. All of these must work together in order to become successful and to build a brand.

If you don’t want to believe this, then sit and wait. As you begin to see your market share slip, and competitors move ahead of you because you thought this was another fad, then start looking for another job or career.

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Link Popularity

Is it still worth it?

 The answer is a simple YES. Why, because as search engines continue to review sites in order to position them in a ranking order, the link popularity is still being used.

But wait; don’t think that this won’t change. It means that search engines are more sophisticated than they were just a couple of years ago.

That is the consensus of those in the Search Engine Roundtable discussion.

What makes link popularity really work is more than just setting links to pages. There is a science to it. First, you don’t want to link to a bunch of sites that are not related to your industry. Meaning, if you are a financial company, you should not create links with a moving company or a retail store.

Your relevant links need to be evaluated often. You don’t want to have any dead or broken links. Otherwise this will also cause poor ranking to your site.

There are several link popularity sites that are free which allow you to check your link popularity. Here are a couple of them.,  and Many others exist, but you can begin with these searches.

Caution: Don’t get too caught up by hiring a company to find hundreds of links for your site. Do your homework. Research to see if this is what you need, or who can best meet your requirements.

Still thinking you need good links? Then consider a blog site in addition to your existing web site. The results will be very rewarding.

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