links links Archives - CarsonPR

Make your web site a publicity magnet

Do you currently have a web site? Is it attracting clients? What about the media?

If you are ready to launch a new web site, or about to modify your existing site, you need to do these things first!
What I am about to explain, is based on your site being SEO friendly. That means it has been optimized correctly, the use of flash is correctly displayed and that your site is NOT built with frames. Optimizing a site is more than placing a bunch of keywords into your HTML or in your main text. If you are not sure if the site you are about to launch, contact a company who understands web marketing to help you increase the traffic and publicity attention your company needs.

INCOMING LINKS
You have heard this many times before, but building external links is still a high priority with all the major search engines. Make sure the links you setup are with those who have a Page Rank in excess of 3/10.

PRESS RELEASES
I can’t stress enough that this section of your site can be a main channel to the media. Your site should include a "press room". In this area you should place all your press releases that are optimized. Yes, even press releases, articles and short stories about the company need to be optimized. If not, then your pressroom is only another page. Also, be sure to submit the releases to all the appropriate online media. If you need help with your publicity, hire a company that can help you.

PURCHASE TEXT LINKS
Yes, there are times that you need to make some purchases to get the site in a high position and to attract clients/customers. Be wise in your purchase. One company that can help is called text link ads.

LINK EXCHANGE
Another excellent marketing tip. Be sure to get as many relevant links exchanged. Make sure these are companies in your related industry.

BLOG SITE
I cannot say this enough times. A blog "company" site, or a blog site from the CEO, President, or other noteworthy person in your company can be another excellent marketing tool. It does require daily attention. This can be done with the assistance of other staff members of the company that the author can then review the blogs prior to posting.

Want more leads, more traffic? Try these tips and if you really want to jump start a Publicity program, give us a call.

See Also

Jan 252006

Is it still worth it?

 The answer is a simple YES. Why, because as search engines continue to review sites in order to position them in a ranking order, the link popularity is still being used.

But wait; don’t think that this won’t change. It means that search engines are more sophisticated than they were just a couple of years ago.

That is the consensus of those in the Search Engine Roundtable discussion.

What makes link popularity really work is more than just setting links to pages. There is a science to it. First, you don’t want to link to a bunch of sites that are not related to your industry. Meaning, if you are a financial company, you should not create links with a moving company or a retail store.

Your relevant links need to be evaluated often. You don’t want to have any dead or broken links. Otherwise this will also cause poor ranking to your site.

There are several link popularity sites that are free which allow you to check your link popularity. Here are a couple of them. http://www.linkpopularitycheck.com/,  and http://www.addme.com/popularity.htm. Many others exist, but you can begin with these searches.

Caution: Don’t get too caught up by hiring a company to find hundreds of links for your site. Do your homework. Research to see if this is what you need, or who can best meet your requirements.

Still thinking you need good links? Then consider a blog site in addition to your existing web site. The results will be very rewarding.

See Also