Make Your PR Campaign Online Savvy

Create a good RSS Feed to get more attention and recognition

By now everyone is realizing the power of online marketing. Although our agency has been doing this for over five years, I am now seeing publicity agencies, pr clients and the traditional media getting more involved with the Internet.

getting your releases publishedWe know that blogging has helped jump this attention to become a useful marketing tool. Now we are seeing how RSS Feeds can further expand your exposure. Whether you are a sporting goods company, an auto dealership, a retail outlet, a snack food company, you should consider adding RSS Feeds to your current web site.

Plus, a "press room", or Newsroom should also be part of the web site. Why, because it is becoming a place where the media can learn quickly about your company, the products and services you offer.

When you send press releases, articles or other important materials to the publishers, editors, or freelance writers, they will want to know more about you. The web site is a perfect place for them to update themselves. So make sure your pressroom has current information.

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Build an SEO Web Site

Make your web site a publicity magnet

Do you currently have a web site? Is it attracting clients? What about the media?

If you are ready to launch a new web site, or about to modify your existing site, you need to do these things first!
What I am about to explain, is based on your site being SEO friendly. That means it has been optimized correctly, the use of flash is correctly displayed and that your site is NOT built with frames. Optimizing a site is more than placing a bunch of keywords into your HTML or in your main text. If you are not sure if the site you are about to launch, contact a company who understands web marketing to help you increase the traffic and publicity attention your company needs.

You have heard this many times before, but building external links is still a high priority with all the major search engines. Make sure the links you setup are with those who have a Page Rank in excess of 3/10.

I can’t stress enough that this section of your site can be a main channel to the media. Your site should include a "press room". In this area you should place all your press releases that are optimized. Yes, even press releases, articles and short stories about the company need to be optimized. If not, then your pressroom is only another page. Also, be sure to submit the releases to all the appropriate online media. If you need help with your publicity, hire a company that can help you.

Yes, there are times that you need to make some purchases to get the site in a high position and to attract clients/customers. Be wise in your purchase. One company that can help is called text link ads.

Another excellent marketing tip. Be sure to get as many relevant links exchanged. Make sure these are companies in your related industry.

I cannot say this enough times. A blog "company" site, or a blog site from the CEO, President, or other noteworthy person in your company can be another excellent marketing tool. It does require daily attention. This can be done with the assistance of other staff members of the company that the author can then review the blogs prior to posting.

Want more leads, more traffic? Try these tips and if you really want to jump start a Publicity program, give us a call.

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