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PR Clients should use their web sites more often as a publicity tool. If you are a pr client and you have a publicity agency, then be sure to include web marketing into your pr marketing strategy campaign.

Why do publicity professionals choose to not use a pr clients web site in their publicity strategy just doesn’t make sense to me. Maybe publicity professionals are not secure withweb marketing cyber marketing. Or they feel more in control doing traditional publicity such as press releases, articles, press conferences, or other promotions. These are great, but if a pr client has a web site, why not include that as part of the pr marketing strategy? Yes, it does take a lot of work, planning and coordinating the web marketing of a web site. But then again, like I said, many pr companies, or publicity professionals rather not go into areas unfamiliar because it takes more work than they want to do.

I’m not saying that all publicity firms do this or ignore a pr clients web site. It just seems common business sense to me to include cyber marketing to drive traffic to a site. This in turn will build awareness, increase sales, and will build branding for any pr client.

Ok, let’s get to some things you can easily do to market your web site as part of your publicity campaign.

First, are you a local company, such as a local Orange County, or Chicago business? If so, you can target regional customers by using Google’s “geographic box”. The Google algorithm has the smarts to determine the query calls for results that are local. If you have several locations across the US, this works for each area you have a location. An example would be if you type the words “Orange County Publicity Agency“, or “Chicago gyms”, you will see at least 10 results with maps showing these businesses.

Second would be do a series of press releases to reach specific local areas. This sounds like more work to write a main release, then custom tailor it to fit different geographic regions, but it works.

These are just two ways to do web marketing. There are many others, including, business blogging, article submissions, offering webinars on your web site, and more. Try these, if your publicity professional just isn’t ready to make this work for you, call me, George Carson. I’ll make sure you get noticed! Carson Marketing, Inc, 949-477-9400.

Feb 212006

Publicity needs search engines

If you dig deep enough you can find studies on most any subject, and topic.

That’s the great part of being in this era. Internet searches have helped publicity people contact the media easier, find data about specific subjects, or to gather information to write a better article.

And studies of most recent, are about the search engines. This little survey can help pr companies and clients who are in specific markets know which search engines are the most popular in their field.

This doesn’t mean you should just assume that a particular engine is the one to use, it shows the activity of the different search engines.

For example, a study from Research Brief, titled "Pick Influential Search Engine By Category, But Yahoo! Safe Bet", shows that Yahoo! is the number one overall choice for those making a purchase. But when you see the different categories, the results change. In electronics, Google is #1, followed by Yahoo!, then MSN and 4th is AOL.

To see a completely different order, look at Car/Truck stats. MSN is #1, followed by Yahoo!, then Google, Ask Jeeves and finally AOL.

Doing the proper research in all areas can benefit Pr clients and publicity firms. Make sure when you send your releases to the media, you keep these search engines in mind. They can help your visibility when your site is listed higher with them. Make your pr campaign part of your search engine strategy.

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