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Blogging is publicity

Ever wonder how people find out about web sites or stores that specialize in unique items, or sell unusual things?

I’m sure you already know the answer. It’s word-of-mouth that is now called blogging.

Blogging is another form of telling people about things they might not have heard about. It is PUBLICITY at another level.

To prove my point, I read a blog from Dan Janal that talked about a site that competes with eBay but not head-on. Unlike other companies that didn’t succeed, as Dan mentioned, this unique site specializes in technology stuff. Mostly electronics. They prefer to call themselves the Scientific Marketplace. The site is called LabX.

Not the easiest name, but short enough to remember for the most part.

I checked it out, and yes, a lot of things are listed, as well as you can post your own items to sell.

This bit of information is again to remind us all that publicity comes in all forms and is everywhere. You just need to identify how you want to get the message out. And blogging has definitely helped this site as it has for many others.

Blogging is definitely getting into the main stream of business. It has become a business tool. Look into the benefits of a good business blog site to see how it can help your company grow.

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Blogging is the new business model

It’s the fastest growing medium in the tech industry–BLOGGING.

Why? A lot of reasons. Most important is the fact that you can tell you’re story instantly, and target it to the audience you want to reach.

Too many PR firms are still not getting the concept. They think this is too much work for nothing. They’re dead wrong!

Ok, it is a lot of work to maintain a weblog…blogsite. But the rewards are overwhelming. Most publicity firms prefer to do the traditional "calls and letters/emails" to reporters, editors, publishers than seek new methods of telling their clients stories.

Those firms will soon fade away or will need to work extra hard to just compete in the near future…actually that future is already here!

So what do others think in our business.
I saw a great article by Lloyd Trufelman and Laura Goldberg on "Pitching Blogs". They already realize this technology is not going away and have outlined a few tips on how to pitch your blogs to the media.

Another blog called the PRMachine takes a humorous look in comparing "Squeeze the Charmin" to today’s search engine. Basically, we are "squeezing the (information) Charmin (toilet paper) by relying much more on search engines as customers did when comparing a hands-on test in stores. He also explains that blogs are helping to let customers know about products, the good and the bad. Although you need to make your own judgment, people are reading blogs to get an idea if a product is worth checking out.

If you are reading this and have a business, then you need a blog site. I’ll show you how to make it work and how to get "noticed". It isn’t all smoke and mirrors anymore, it’s blogging!

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