PR Clients need to deliver more
I have written several blogs and articles about involving the publicity departments with the marketing departments. Well is finally catching on. But only in few situations, usually when a company cannot meet its sales goals.
Public relations firms need to step-up to their pr clients and request meetings with the marketing staff as well as the sales departments. Discussions about how each is handling their departments to increase sales will open conversations to work collectively. Competition is not going to get less, but more intense, no matter your industry.
We are seeing that end users (customers) are expecting more from manufacturers. For example, when you make a major purchase like an automobile, you expect more than the rebates. You may negotiate for free oil changes, or extra large tires, etc. When you buy furniture, or appliances, you expect the company to provide free shipping, or some other added incentive. One of our snack food clients will be offering an “instant rebate coupon” that is on the package. It is this type of quick gratification that customers are looking for.
At PowerPR, the company’s blog also had a comment about this. The blog titled "Publicity to a Public that wants More". PowerPR’s clientele is mainly in the manufacturing industry, so they see this as a need for publicity people to get more creative with clients to help sell products. They refer to the extras as being “surprised”.
As professional publicity people we need to address issues like this in order to have clients gain more visible and favorable publicity.
- Be creative with publicity
How to let customers know about you