target marketing target marketing Archives - CarsonPR

Social media is not a fad. It keeps growing and now savvy marketers can target specific age groups and genders.social networks

If you are a local pr client that does Publicity locally in Orange County, or a national company, marketers can now reach their target age customers with social media. It used to be restricted to the younger teens and those who were in college. Sites like MySpace and Facebook were the main arteries to this limited age audience. But now there are many new social media sites that are catering to various age groups. Such as “www.econs.com”. It isn’t surprising that this site was established, because it reaches the 50+ age who are very internet savvy.

According to a study by Pew Internet & American Life Project, they estimate over 70 percent of Americans aged 50 to 64 use the web. And econs.com is one of the sites they frequent most often.

If your pr marketing strategy is to target the generation between Baby Boomers and Generation X (born in the mid-50s to mid-60s) then check out BOOMj.com. This social networking site will get your pr campaign noticed with them.

Another new site called lavalife.com is a narrow niche targeting women in the mature age of 45 and up. This is still a beta site, but as you can see, social networking is expanding. It is helping local companies like those in Orange County, or New York City, to specifically reach a selected audience. To get more niche, other sites are popping up. These include SisterWoman.com, and CafeMom.com. The later is identified with moms raising kids while SisterWoman is a social network for women to chat and connect with girlfriends.

Make sure your pr marketing strategy plan includes these social networks as well as a solid blogging campaign. This is another way to increase the branding awareness and build a solid branding company. To get your pr marketing plan on target, give Carson Marketing Inc a call.

Know your prospect and know the media

How many times do you or other companies you know ask their sales people to make cold calls. Or tell them it’s a numbers game. The more calls you make, the more chances you have in getting a sale.

This is a bad method to doing business. Because the reality is that you loose more prospects and probably don’t get past your 5 seconds of intro before the person on the other end hangs up on you. Also, you are wasting a lot of hours making calls that may never buy from you.

This can be compared to publicity. It isn’t a numbers game in sending out a flood of press releases to media that are not interested in your product or service. Be selective. Know your media. Contact the reporter, the publisher and send them a press kit with a cover letter. You can do this as an email if the publication you are contacting accepts this form of communication.

By choosing a limited number of cold calls that you have identified, you should know about that prospects company, the products they are already buying (from you or a competitor), know what they need then make your call. And that call should start off with a question. Asking them to help you with a problem. Make it relate to their situation and your product or service.

This may not be exactly the way to make a call to the media. But think about it, you call them not knowing anything about the publication, or you haven’t done your homework to see if your product or service will be a featured subject a few issues from now, or maybe it already has been written about.

Contacting the media is not a numbers game, nor should your sales department think it is either.

Target marketing is the best solution and that applies to your publicity as well.

See Also