Multitasking- is it costing YOUR company or helping it?

 

I normally do not get into these types of discussions in my blog, but a lot of controversy has been running around about multitasking. So, does it cost a company when employees multitask, or make them more productive? No simple answer.Multitasking

 

It seems PR Clients and major corporations are pushing their employees to multitask due to the reduction in staff. But are these decisions going to actually hurt a company in the long run? I think it will, and it seems to already be happening. When we multitask, many of us think it is doing a few tasks at a time, when actually we are doing a portion of a task. So nothing gets completely accomplished, and if it does, it is over a longer period of time.

 

When I first began working we did several tasks during the day. Was that multitasking? No. Are what young people doing today multitasking? No. The reason, our brains are not capable of handling more than one function at the exact same time. That’s a fact, a scientific fact. When people say they are multitasking, I prefer to use a term “Parallel Tasking”. That makes sense. This means you do one task, such as printing out a status report, and while that is printing, you complete an excel sheet. Another example, you begin to write or type a letter, then decide to have a drink of coffee or water that is on your desk, while drinking, you answer a phone call. So are these multitasks? They are “Parallel Tasks”. Remember, the brain is wired to focus on one thing at a time. Just like a circus juggler who looks like he is tossing objects in the air and then does something else (in the same spot) is using his reflexes that he taught to keep a motion going while he re-directs his attention to another task.

 

There are a lot of studies on the subject, even one called The Myths of Multitasking.

 

So I ask again, is multitasking helping or hurting your company? Before you answer that, check your email and finish typing that report, and oh, change the song on your iPod and get another cup of coffee.

Is PageRank still part of your web marketing strategy?

 

If you haven’t done any web marketing on your web site in the last 8 to 12 months, then you probably think Google’s PageRank is important. Brace yourself folks, it isn’t any longer. Actually, it hasn’t been a tool that Google has relied upon for a year. 

A Google Webmaster Trends Analyst stated “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it web marketing PageRankbecause we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”

If this doesn’t convenience you to change your pr marketing strategy and re-work your web site, then you may just want to close your eyes and let the competition take away your market share.

 

Here’s an inside secret, Google is probably going to re-brand PageRank because a lot of people still use the PageRank in the tool bar. Why? Because some people still use PageRank as their final analysis for web sites.

 

If you need to hear this from the top people at Google, then watch this video – it is an interview with Norvig. Still need more? Ok, visit the WebPro News article from Chris Crum.

 

When you are ready to make things happen in a positive way with your website, contact George Carson at Carson Marketing, Inc.

Why you need a Business Blog Site

Blogging is still one of the most required media when creating a social network program. PR Clients need to make sure their blogging is done on a regular basis. Business blogs are necessary and helpful. Companies can control what is said about their people, products and services and can use their business blog sites to better understand the needs of employees. When done correctly, business blogs can help pr clients target thier customers needs by “listening’ to what is said. In turn, pr clients should respond to any negative or positive comments so customers feel a connection, which builds trust.

So what is different from a business blog vs a typical blog site? blogging

This important pr marketing tool helps you to communicate more effectively to customers and potential customers as well. Last year in April, a blog I wrote listed of a few companies’ that have business blogs. These will give you an idea of how other company’s use blogging to improve their position and image:

• Gizmodo

• Google Blog

• Loosetooth.com Shop Blog

 If you need more reasons why a business blog can improve your company’s position and image, give George Carson a call at 949-477-9400. It could be the best call you make this year!