Tag Archives: PR Marketing Strategy

Publicity Strategy, or Real Marketing?

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Another “Publicity is Everywhere Series”

Starting a new business can be difficult and sometimes very challenging when you are in a “me-too” industry. What if you started a unique business and got a lot of free publicity. Was the business started because of a need, or because it could generate a lot of publicity? Let memarketing and publicity strategy tell you about a story that appeared in a recent issue of Inc magazine. Then you decide if it was a pr marketing strategy or a campaign for a business really needed.

The company is called SpotScout. What makes this business unique..it is an online company that helps find “Parking spots for drivers”. Yes, the company makes available what parking garages, private spaces, and on-street parking spots are available. The company, SpotScout focuses his business in congested markets such as New York City, Boston and San Francisco.

Publicity Strategy or Marketing?
Is this for real? According to the many agreements the company has, which is over a few hundred arrangements with commercial garages and even private spaces advertised by people offering their driveways or garage, it seems so. Now what do you think, is this a publicity stunt to draw attention to a possible new business venture, or someone wanting and finding a solution to congested parking?

No matter your thoughts, it is an excellent pr marketing strategy that is getting a lot of publicity. The company has been mentioned in publications such as The New York Times, The Boston Globe, and Financial Times among many others.

Who knows, it may not be long before you start seeing signs above people’s cars when parked that read “Parking Spot For Sale/lease”. Do you get the feeling that our major cities are becoming so overcrowded that we are now looking to sell our parking spot? Maybe it is time to consider moving to the suburbs and take a train, or bus to get around in the metro cities.

How To Get Listed In Fortune Magazine’s 500 Issue

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To get into this elite club you need to earn a gross of at least $14 billion. Just ask Nike, who this year is rated number 499 with a total revenue of $14,954,000,000 (that’s billion dollars).

Ok, so it might not be in your near future to be on the list, but if you don’t set a goal that is at least attainable, then you are doing business for nothing. So how do you reach those goals? Set some pr marketing strategies that the top executives in your company will all agree on and create a plan. Not just any plan. It should be a marketing plan that includes the marketing strategies, publicity and how you intend to develop your company’s branding.

Hey, if you don’t include branding into your marketing strategy, then your efforts are for what? You need a focus. Oh, you think that increase sales is your marketing goal, right? Ok, that’s part of it. But you cannot sell products alone. No matter how much better or improved your product is than the competition, branding will outsell and outlast all products.

To help illustrate my point, Fortune magazine commented that this years issue people thought the “high tech” companies would be at the top of the list. Well to those people…surprise! It was again the big corps, with Wal-Mart as #1 ($351+ billion), Exxon Mobil #2, BP (Arco gas) #3, General Motors #4, Toyota, then Chevron and the list goes on. No high tech company appears until HP  which placed #33. Microsoft was #140 with $44+ billion in revenue. This is “BRANDING”. These names are all well known. Even Nike which placed #499 has a strong branding campaign. It took years to build these. So don’t think a one-time campaign will establish your brand.

To start a branding campaign, a pr marketing strategy needs to be implemented. Along with an aggressive publicity campaign. Whether you are a local Orange County company, or a national or worldwide company, all PR Clients need to continue with their marketing campaigns to become successful.

If you have a limited budget, then get “street smart”. This is what we do for our clients. We develop programs, campaigns that will focus on the PR Clients core business. Many times companies will loose sight of their core business and then failure kicks in. To stop this from happening, you need to identify your position in your industry. Know your competitors strengths and weaknesses. Develop your product or service to meet customers demands and start a marketing strategy that communicates these benefits/features you offer. The way to capture more market share is to take it from your competitor. If they are on the Fortune 500 list, then it is easier, because as a smaller company you should be more flexible and quicker that they are.

If you want to discuss more about this pr marketing strategy, give us a call. We can make “great” things happen for your company.

PR Marketing Strategy– New or Old Idea?

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I saw an article in Brandweek, as well as in other major newspapers that pitched the greatness of Chrysler offering “Lifetime” warranty for their power train to their vehicles. This sounds great, doesn’t it? Or is this a PR Marketing Strategy or a PR Promotion so that the lagging manufacturer can show consumers they are building better cars than their competitors. Well, one thing for sure, why now after all these years and overnight, can a manufacturer offer such great products?

Actually it has been going on for years. This marketing campaign and ad campaign for this PR Client isn’t new in the auto industry. Several years ago, about 17, Ford Motor Company had a similar campaign. They would give a lifetime warranty to any part that was installed in your car. This was not with the new cars, it was for any used Ford vehicle you had a part repaired. For example, if you owned a 1968 Mustang, and the alternator had to be replaced, the dealer/manufacturer would install another one with a lifetime warranty for as long as YOU owned the car. If you had the car for 20 years and it went bad again, it would be replaced for free. The problem was that FordPR Marketing Strategy never did any serious marketing with this great concept. Then one day we were called. Our agency was chosen at that time to develop the creative and publicity for this division. We won the campaign against many of the nationally known agencies. After finalizing the TV and print campaign, we received the bad news.

After a few years of the division being quiet about this concept, Ford canceled the entire PR Marketing Strategyprogram. I wonder if those people who had bought parts during that time are still covered?

So did Chrysler come up with a brilliant idea? Maybe not, but at least they are trying to get the word out. It might not bring thousands of people to the showrooms, but it will build a better brand loyalty and brand awareness to the name. Creating a brand is one thing, keeping that brand awareness is an on-going task. You should never feel that your marketing campaign is safe without any branding included. Keep your company’s brand awareness high with a smart PR Marketing Campaign.

How To Market eCommerce Web Sites

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web marketing and pr marketing strategiesAfter your company has developed an eCommerce web site, you now need to attract people. Not an easy task. You probably learned the hard way, the web company you contracted doesn’t do optimizing, or web marketing. And you spent all the budget to get a great looking site. Or worse yet, you hired what you thought was a pr marketing strategy agency to do the web marketing and that turned out to be a failure. A lot of traffic, but no conversions to sales isn’t what you need.

So what do you do now? First you need to understand what web marketing and pr marketing strategies are all about.

Let’s define web traffic. This is the amount of visitors to your web site and the pages they visited. It also refers to the amount of data that visitor received from your site. You need to make sure you get reports to review the specific pages visitors viewed and how long they visited each page.

Many pr clients and web marketers get confused with “hits” and “visits”. Hits are those times people will view your site, but may move on quickly because they came upon your site by accident, or were surfing and found the site, but did not stay. This is also how you are charged when you “buy keywords” from Google, or Yahoo. They don’t care if the person clicked on your ad and didn’t buy or stay. They got paid because of the “click rate”. Don’t misunderstand these types of visitors.

Learn how to measure the visitors. For example, a) the number of page views for each visitor, b) duration of the visit, c) duration of page viewed, d) most viewed pages by the visitors and e) the source of links that lead them to your site.

Develop a solid pr marketing strategy for you eCommerce site. Here are a few tips to improve your web traffic. It should include links to and from your web site. Create promotional programs as well. Establish a newsletter for visitors to register. This can build a database of potential customers.

If you need help with any of these areas, of want to discuss your eCommerce needs, give us a call. We’re ready to help your company grow.

What is PR Marketing Stratgey?

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It is the effectiveness to develop a plan that will grow, or increase a company’s revenue. Simple, right?

Not sure what this means? That’s ok, because every marketing expert and every marketing consultant will define marketing strategies in their own words. It still remains the same. Marketing Strategies are the campaign elements you create then implement that will build a business.Marketing Strategy

If you want to get more detailed, go to the advanced marketing consultants site. There it explains, in a lot of words, that by using just three marketing strategies you can build up to 101 strategies. Isn’t that great! OK, maybe it is a bit too much. Having all that information is ok, but who is going to develop this great plan, and then who is going to maintain and implement that plan? If you don’t have anyone in your company that knows how marketing strategies work, then call in an expert. Just don’t go through the yellow pages to find one. because it is like finding a doctor, or mechanic…there are hundreds to choose from. Contact someone in your industry and ask who they may have used. If that doesn’t work, give us a call. We are unbiased, yet have the expertise to get you in the right direction.

It is a win, win situation. We are marketing strategy experts who know how to combine all your publicity and advertising campaigns into a strong image branding campaign. We can show you how to save money, reduce wasted time and efforts with campaign elements that are not necessary, and show you how to increase awareness while increasing sales. Is it that simple, you ask? No, it isn’t. We just make it seem that way, because we use our 30+ years working with top accounts and apply the core elements you need to get back on track which will make your company profitable.

Start a PR Marketing Strategy Program today. It can be the beginning of a positive year unless you wait until your competition jumps ahead of you. It’s your decision.