Is your social network campaign working for you?

A good pr marketing strategy is to keep current and use new technology when it is hot. Just like online social networking. But are you using it? If so, are your pr marketing strategies in place? Do you use banner ads, or is it a place you visit once in a while?

If your pr marketing campaign consists of only placing banner ads on these social networks, then it’ssocial media networks time to re-think your pr marketing strategy. I have written several articles about using this hot media, to help pr clients. For example, banner ads on social networks only benefit the media, such asMySpace, or Linked-In, or even Facebook. Unless you have a very generic product or service, your wasting money. The first rule in marketing is to understand and know your audience.

A recent article in iMedia Connection by Michael Estrin speaks about this. I share a lot of his views about using social media web sites. This can be a productive media source when understood and planned correctly. One example in Mr. Estrin’s article is how Visa worked with Facebook, not using banners, but for downloading an application. The deal was worth $2 million to Facebook. This is one way to gain maximum exposure and get your customer to react to your product/service.

In last week’s newspaper, an article about Linked-In told how the company grew rapidly with advertisers (banners, etc). This is great for the company and it’s founder, Reid Hoffman, who is making money, but are the advertisers? Again, this is fine for the few major companies. It is best to target your audience, and get them involved. That’s the way to establish a strong branding image for pr clients. All professional publicity companies know the power of marketing and connecting to your audience. But are these professional publicity people really using the media or are the media buyers at the ad agencies just rushing in on this trend? I feel most ad agencies and many publicity professionals do not understand the social network market.

If you are a pr client or publicity professional, don’t just launch into this media, be sure that you, guide clients by learning how to utilize social network to the max.

Social Networking and Publicity

PR people need to watch closely this meida

It isn’t any surprise that a bunch of new words "Social Networking", "Active Worlds" and a host of others are becoming part of the Internet vocabulary. PR people and all publicity companies need to keep in touch with this explosion of how networking is gaining a lot of attention.

Several articles about how social sites, like MySpace, Facebook, Friendster and YouTube are now attracting advertisers to tap into this market. If you are a pr client, or have a Public Relations Service handling all your public relations activities, then you need to stay tuned with the markets as they grow. But don’t wait for the market to get saturated before becoming active in it. If you do, you will become one of hundreds of thousands trying to get visible in a crowded market.

iMedia Connection mentions these briefly in a couple of short articles on Promoting Your Brand In new Ways. They are doing a good service to keep us informed about social networking. Another writer, Cory Treffiletti, wrote an article about advertisers looking to cash in on this new media. I don’t fully agree that all of the social networks need to be hammered by advertisers. Such as Facebook, which is mainly a college "invitation" only network. If what Cory says comes true that it will soon allow political advertisers, then it won’t be long before all advertisers will have access to this media.

Notice how much attention this network is getting. Even I am addressing the issue. That’s more publicity for that market. As I have said many times before, Publicity is everywhere, you just need to identify how you can benefit from all the hype.

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