Daily Archives: October 24, 2009

How Bing and Google can get your website listed on page one

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Social media has become a staple in the world of communication. The proof is the new battle between Bing, and Google who both recently announced deals withsearch engines bing and google Twitter and Facebook. So how does this affect your web site? A lot, and in a positive way! This shows that SEO and social media are partners in your pr marketing strategies success. Be sure your public relations campaign includes these updates.

Since both SEO’s like content, and a lot of it, then your Twitter and Facebook can become major sources to be recognized by these SEO’s. But remember as I mentioned in my recent posts about Twitter, you need to have good content in those limited words. Don’t make sales pitches, give content.

Use keywords in your tweets and Facebook sites. And important are the links you use in the content. One tip, don’t have your feeds cross back and forth from your tweets and Facebook, turn it off, if the messages are the same on both. This may affect Bing from picking up your feeds if the are the same. Make them each unique, and you are good to go.

This is just another change in the war of search engines struggling to become the choice of consumers. Keeping informed of these types of changes is a full time job. So keep following this blog and we will do our best to help you be current so that your public relations campaign and pr marketing strategy is a success

Tips for writing press releases

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Press releases need to be written as a newsworthy article, but in one page. Too often pr clients, or even professional pr writers put too much fluff into a press release and not the facts. Maybe it is because the pr client wants to believe that their news is more important than those published. That isn’t a reason to not follow the unwritten rules of writing good press releases. newswothy publicity

Here are a few tips that we follow in the industry. Follow them, and you will have a better chance to get published.

1- Is the topic newsworthy? Announcing the new position of a person in your company may be news to you, but not to the reporters or editors. Even an open house isn’t “big news”. This doesn’t mean those releases won’t be published, but the odds are not very high they will. Try putting something exciting into these. For example, for an open house, announce that you are having a guest speaker, or will be offering something to the community.

2- Make your intro paragraph interesting, not a sales pitch. Give the reporter/editor something that wants them to read more.

3- Be sure you follow the AP style/formats and that it is grammatically sound.

4- Is the release fact based and well documented?

5- Make sure the message matches your target audience.

6- Be sure all the proper contact information is listed.

These are just a few of the important tips you need to write a good press release. Also, keep it to one page if possible.  Your list of media needs to be considered when submitting the release. But that’s another topic. If you search Google for “writing press releases” you will see that these tips are mentioned by most all professionals and editors in the industry.