local publicity (2) local publicity Archives - Page 2 of 2 - CarsonPR

Before submitting your local or national web site to the search engines, make sure it is properly optimized, has all the meta tag keywords, and titles. The second important part, make sure the site is graphically appealing, not cluttered, or the SEO’s will just pass you by. The last thing, is the site map. Your web site should have a site map, it is how the SEO’s crawl sites. It’s all about knowing how to use web marketing.

Just like a well planned publicity campaign, your well-designed web site needs to be submitted to get the site ranked by the SEO’s, such as Google, Yahoo, and MSN. Whether you are a local Orange County web marketing strategycompany, or a national company, the submission process is basically the same. Here are a few tips to consider:

1- Submit your site after it is complete. Too many times a pr client, or web designers want to submit the site even if you have a couple of pages that are still in construction, or are not completed. This will hurt your rankings.

2- Hand Submission is best. If you hire a local web marketing company or have your  local publicity agency do the submission, make sure it is not done with software.

3- Beware of promises by web companies. If someone promises you top rankings…buyer beware. Check them out, make sure the company can produce what they claim.

4- Use keywords, phrases that relate to your location. It is good practice to include in tyour title page, or in the body text that tells where your company rsided. Although your company may do business nationally, local web marketing will further the exposure and your chances of being ranked higher with the SEO’s.

Doing the submission to all the search engines and directories is a long process. And you should only submit to about 5 SEO’s per week. Doing a blast will trigger red flags to the “bots” and cause your site to be overlooked. In the long run, using a professional web marketing company will assure your site is properly submitted, and optimized.

You can surf the web all day and find article after article about B2B web marketing. Only a few will explain how to combine that with the power of your publicity marketing campaign.web marketing

Let me give you some of that inside scoop.

YOUR SITE

B2B web marketing needs to begin within the “core” structure of a company’s web site. As shown in this simplified illustration, a pr clients web site is the starting point. Now lets see how each phase works:

SEO

From there you build outward to the SEO (Search Engine Optimization). I have spoken about this many times. This consists of keyword research, meta tag and content, link building. It was said that over 75% of clicks are ORGANIC searches, not paid links. So you see how important this phase is. Hang on, were getting to publicity.

SEM

Then comes the SEM (Search Engine Marketing). As powerful as Google is with it’s AdWords campaign, you should also consider using Yahoo Search Marketing as part of this SEM.

LOCAL MARKETING

The heart of most B2B web marketing sites. Although we all want to be world wide, you should use local networking to build your B2B web site. There are local marketing tools like Marchex Adhere to help start your local campaign. Ok, here is where you begin to include local publicity.

PUBLICITY

This should now be the emphasis of your pr clients campaign. A solid local and national publicity campaign should include press releases, articles in various media, and seminars. That’s only part of it. Be sure you research the online media. These will include social networks, as well as online media news outlets.

EMAIL MARKETING

Not too far behind your publicity campaign should be an email marketing strategy campaign. There are two main methods: eNewsletter and email blasts. The eNewsletter should be listed on your B2B web site for customers to sign up to receive them. The email blast, although can be costly, should be used when targeting a specific market or industry group.

Ok, I don’t expect any pr client, or pr agency to handle this type of B2B marketing, but some of them do try and fail. If you need a professional publicity agency that knows this stuff, call George Carson at 949-477-9400.We have been helping B2B companies grow through unconventional marketing techniques. Let us get you noticed.

Every marketer, and publicity professional wants to keep update with the newest tools to help their pr clients, whether being a local publicity client in Orange County, to a national pr client, get the best publicity campaign available. Well, another new tool from Google can help. It is not a submission for releases, but instead it is a tool that helps find errors called crawl errors on a pr clients web site.

You’re probably saying how does this help with improving a publicity campaign? Well, it does. An article by Jason lee Miller gives a good example about “Google Helps Find Missing Links“. missing and broken web linksOk, maybe not directly if you are a publicity professional. But this gives you the opportunity to work with the IT staff, or the webmaster. Why? Because if a web site has broken links, the SEO’s, like Google, Yahoo will punish your site. This can cause you to fall many pages back on a listing, even loose a listing altogether.

By knowing about this web tool, it makes any pr professional smarter knowing how the web works. Because if you post your pr clients press releases on the web site and the site gets poor ranking (due to broken links) then it is time and money wasted. This is even more true when visitors or media visit the site. Broken links are not liked by anyone, especially anyone in the media– editors, reporters, etc.

Protect your pr clients publicity by including this into your pr marketing strategy. It can only improve your relationship with clients. And in this touch economy, loosing a client can be very costly. If you need help with your web site, then give George Carson a call at Carson Marketing, Inc. (949) 477-9400.

I guess I’m on a web marketing kick. My last blog told you about web marketing and how to optimize a pr clients site for Google. Well, I want to now tell you how publicity can be part of your web marketing campaign.

First you need to realize that web marketing is not a once-in-a-while job. It requires an web marketing strategyon-going effort with savvy web people to make it all work properly. If you have a PR Client that is asking to get their web site ranked higher, such as on page one of Google, you better make sure you fully understand web marketing. Look at the definition of web marketing in wikipedia.

Web marketing has become a major career that an association, webmarketing association, was formed in 1997. Visit the site, it has some good information.

A Web Marketing campaign can consist of:  SEO (Search Engine Optimization), SEM (Search Engine Marketing), banner ads, email marketing, among a lot of other elements. That brings me to publicity. Finally got there! Press Releases written properly can help a pr clients web site gain higher page ranking. But it is how the press release is written and optimized. Yes, even a press release needs to be optimized. Then the distribution channels you use are also critical. Just sending it to a free distribution service may not get you full exposure on Google Alert or Yahoo News. Even local pr clients who want local publicity, this can be an excellent marketing tool.

Another publicity effort should be social networks. Using sites like Facebook, or MySpace is good, but you need to make sure the podcast, or video has something solid to tell. It cannot just be an ad campaign. Places to test market would be on YouTube. Writing articles for Internet distribution is another great way to incorporate publicity into web marketing. There are many other ways to make a publicity campaign more effective when you use the power of web marketing. Need help? Call George Carson for a free one hour consultation. He can be reached at: 949-477-9400.

If you are a pr client, and want to improve how to get more free publicity for your company, let me tell you a few trade secrets on how you can do this.

If you are a local publicity professional, like an Orange County publicity agency,publicity secrets or a Los Angeles publicity company, this could be a good refresher lesson for you as well. Let’s look at what your pr agency, or your in-house publicity department might be doing. Then I will point out suggestions to improve your chances to gain more free press. Has your publicity campaign consisted of this?

After sending our a dozen or more press releases about new employees being hired, you see very little lineage in the press

You submit articles to the media, but find the reporters do not return your calls, or emails about them and the article is never published.

You read the local papers (like the Orange County Business Journal, or The Tribune) only to keep seeing your competitors get all the ink coverage, and not your company.

I’m sure as a pr client, this may have happened to your publicity campaign, more than once. And if you are a publicity professional and see this happening, then re-evalute your writing and research. What are the answers to making this right, to get more publicity? If you are not going to hire a good local publicity agency, like CarsonPR.com, then try these simple tasks and maybe you will finally get noticed. Or you can go to the 101 public relations site to learn more.

1- Ask yourself a few important questions. Such as, are the press releases interesting only to you, or does it really have any story angles that relate to a publications audience. Another example, if your company does something of interest to help customers, or the community, then that is newsworthy to local media. One idea would be to promote through an article or press release that your web site offers free newsletters or coupons to help customers be more informative in saving money.

2- If you want local media attention, turn the story into how it affects the local area. Interview customers in a specific area, or local retailers on how your company has helped, or improved their business.

3- Create a news event. Especially today with high costs of fuel, and food, maybe do something to make a person’s money go further. Can’t think of anything, then give George Carson a call. He has a lot of creative suggestions to get your company noticed.

4- Another suggestions is to look at trends. Can your company, or services ride that wave? Social media and networking are hot, look into your company to see how it can be more proactive to this new technology.

Overall, there are lots of ways a publicity professional will do an overview of how to modify a press release to be more interesting to the media. If your in-house publicity department can’t find a way, maybe they have become too “corporate” and can no longer think outside of the company’s corporate culture.

If these few tips can get your publicity campaign off the ground, I’m glad. If these sound like common sense, then why aren’t you doing them. When you need a local publicity professional, give us a call at 949-477-9400. We at Carson Marketing, Inc know how to get noticed, we have been doing it since 1980.

Social media is not a fad. It keeps growing and now savvy marketers can target specific age groups and genders.social networks

If you are a local pr client that does Publicity locally in Orange County, or a national company, marketers can now reach their target age customers with social media. It used to be restricted to the younger teens and those who were in college. Sites like MySpace and Facebook were the main arteries to this limited age audience. But now there are many new social media sites that are catering to various age groups. Such as “www.econs.com”. It isn’t surprising that this site was established, because it reaches the 50+ age who are very internet savvy.

According to a study by Pew Internet & American Life Project, they estimate over 70 percent of Americans aged 50 to 64 use the web. And econs.com is one of the sites they frequent most often.

If your pr marketing strategy is to target the generation between Baby Boomers and Generation X (born in the mid-50s to mid-60s) then check out BOOMj.com. This social networking site will get your pr campaign noticed with them.

Another new site called lavalife.com is a narrow niche targeting women in the mature age of 45 and up. This is still a beta site, but as you can see, social networking is expanding. It is helping local companies like those in Orange County, or New York City, to specifically reach a selected audience. To get more niche, other sites are popping up. These include SisterWoman.com, and CafeMom.com. The later is identified with moms raising kids while SisterWoman is a social network for women to chat and connect with girlfriends.

Make sure your pr marketing strategy plan includes these social networks as well as a solid blogging campaign. This is another way to increase the branding awareness and build a solid branding company. To get your pr marketing plan on target, give Carson Marketing Inc a call.