Companies need to use “street smart marketing techniques” during these difficult times. One smart strategy is to re-think how you reach customers. If you are a pr client, then consider Email Marketing. It can be one of those marketing strategies that prove to be a winner for your company. But you need to understand how to use this tool effectively. You can get lost on what to do. If you search the words “Email Marketing” in Google you will get over 52 million searches.

Just like a solid publicity campaign, email marketing should have a plan. Here are a few tips.

1- Offer something of value. Don’t fall into the trap of discounting. Most emails will be shouting the price cuts, or discounts in the subject line. Instead provide value, such as information, or use the subject line to mention how your product or service provides helpful tips, or increases their profit margins.

2- Start a discussion. The first and last things we do in any day is check our emails. Just like a social network posts questions, try this in your email. It could be something that is passed along and soon your company is the focal point of that topic/product.

3- Follow-ups. Use email to follow up to a customer who made a recent purchase. Ask them about their experience with the sale, or with the product order. Get customers involved, it will show them you care.

These are just a few tips to creating a successful email marketing campaign. It still is one of the most powerful marketing strategy tools that a pr client can use during this difficult business climate. So start to make things happen. Use email marketing wisely and see the results. If you need help, call George Carson at Carson Marketing, Inc. He can be reached at 949-477-9400.