Tag Archives: b2b clients

Building a Brand: Putting Magic Into A Logo and Website

Posted on by

It’s great to have a pr client that encourages you to be creative with their logo and website. In the case of Loren Michael Zwick, the Surrealist Magician, we did just that. Although we didn’t go overboard because we are reaching local B2B clients as well as other corporate company’s, we did have fun making the website entertaining. Designing a web site was part of our local publicity and marketing campaign.magician web site

Loren’s web site plays up his talent, by making the face cards on the left change and his eyes shift left to right. The navigation buttons make a puff of smoke and disappear when the mouse rolls over them.

The logo was more challenging. To create the mystic and surreal feeling, we used black and white as the colors and then designed his initials LMZ with a free flowing hand lettering style. The letter “M” is invisible until you stare at the logo. You then notice it is the negative space between the L and Z.

Many pr clients may not want their branding campaign to be this aggressive, but Loren is that exception. With Loren Michael Zwick logothe competitiveness in any industry, it is important to build a branding that is positive and memorable to your audience. Our pr marketing strategy will continue the path of this direction as we begin a new series of publicity releases for this pr marketing campaign. If you need some magic in your pr marketing campaign, call Carson Marketing at 949-477-9400.

Email Marketing. It creates your business reputation.

Posted on by

Are you aware that each email a company sends to prospects or clients builds their reputation, good or bad? Did you know that email marketing could create positive or negative publicity?

Publicity is everywhere! I keep telling my pr clients and all publicity people that sending emails builds a company’s brand and image. If you typically send unsolicited emails to new prospects, make sure these are opt-in names. If you are constantly being sent notifications of spamming, then your reputation goes south. Even poorly written emails can establish a good or negative campaign faster than the publicity campaign you budgeted for the year.

Why is it then pr clients are constantly overlooking this aspect in their company? Because we all feel that email is not a real “business” practice and view it as a one-to-one friendly way of communicating with others. In reality, it is the most powerful tool we use daily. It is this tool that builds a company’s reputation, or destroys it. Just like blogging has become recognized as a powerful marketing tool, so is email. Yet we are more concerned what a blogger, or blog article says about a company or its products.  Not realizing that we may not speak as openly in an email, our style of writing, how we say things all add up to building the reputation.

Another viewpoint of email reputation can be found in an article at the iMedia Connection site. The article titled “Mind Your Email Reputation” has a different perspective on this subject that supports what I am saying. And if you still don’t feel your email reputation has nay affect, or effect, ask people outside of your company to read a few of the business emails. Better yet, follow up with a phone call to those B2B clients who haven’t responded, or ask your competitors what they think your reputation is. Sure, you may not get a true answer from a competitor, but why not ask them and or others in your industry.

Start building a solid email reputation by establishing guidelines that everyone in the company follows. From how the “subject” line is written to how you sign your name, each part will play an important role in your company’s reputation. Give us a call if you want an outside objective critique of how your emails are helping your reputation. Ask for George Carson when you call. He can be reached at Carson Marketing, Inc., 949-477-9400.