Building a Brand: Putting Magic Into A Logo and Website

It’s great to have a pr client that encourages you to be creative with their logo and website. In the case of Loren Michael Zwick, the Surrealist Magician, we did just that. Although we didn’t go overboard because we are reaching local B2B clients as well as other corporate company’s, we did have fun making the website entertaining. Designing a web site was part of our local publicity and marketing campaign.magician web site

Loren’s web site plays up his talent, by making the face cards on the left change and his eyes shift left to right. The navigation buttons make a puff of smoke and disappear when the mouse rolls over them.

The logo was more challenging. To create the mystic and surreal feeling, we used black and white as the colors and then designed his initials LMZ with a free flowing hand lettering style. The letter “M” is invisible until you stare at the logo. You then notice it is the negative space between the L and Z.

Many pr clients may not want their branding campaign to be this aggressive, but Loren is that exception. With Loren Michael Zwick logothe competitiveness in any industry, it is important to build a branding that is positive and memorable to your audience. Our pr marketing strategy will continue the path of this direction as we begin a new series of publicity releases for this pr marketing campaign. If you need some magic in your pr marketing campaign, call Carson Marketing at 949-477-9400.

Magician, Loren Zwick, Chooses Carson Marketing, Inc. for Publicity

Surrealist Magician, Loren Zwick, has selected Carson Marketing, Inc as the exclusive publicity firm to promote his astonishing talent. Unlike other magicians, Loren combines some of his illusions with motorcycle stunts. Having worked at major venues in Las Vegas and the Magic Castle plus other famous clubs, Loren was one of the youngest members to be accepted at the Magic Castle at the age of 14. Today, he has perfected many of his creative illusions and will be starting his Surrealist Magic Tour in Southern California at different clubs and private corporate events.
The edgy, young and sexy looking magician enjoys creating his own illusions that mystifies audiences.magic stunts “I choose Carson Marketing because the company has shown me they too know and understand what it takes to make people take notice”, commented Loren. “Carson is one of the few companies that knows and understands how to use all media, including Blogging, Social Networking, web marketing as well as traditional publicity”.

Carson Marketing, Inc. will be developing various materials for distribution and create a unique pr campaign to promote Illusionist Loren Zwick. His illusion web site is:

The publicity division of Carson Marketing, Inc.,, has been servicing clients from Fortune 1000 to startups since 1980. Located in Santa Ana, California, George Carson (Marketing Director) said “Loren Zwick is the type of client we all enjoy, because it allows us to be creative without limitations.”
For further information, and how your company can get noticed, contact George Carson at 949-477-9400.