Get more PR from your web site

PR Clients need to look at their web site for media attention and traffic

Publicity, publicity! All you want is some FREE pr, but your pr agency is just not getting the job done–as least you don’t feel they are.
Get more PR, Get Noticed!
If you want to get attention, then consider using your web site. This can be a powerful source to building a company’s image, establish a position in the market and can generate massive awareness. How? I’m glad you asked.

Whether you are a pr agency, or if you are a pr client who handles all publicity activity in-house, then it’s time to put some serious action in making your web site become part of the publicity team.

There are some current changes in SEO’s (search engine optimization) that are making it more difficult for company’s to get listed, but at the same time, it has opened a wide door for publicity.

Remember when I spoke about keywords? Well, I did. The fact remains that if done correctly, you can get your web site listed at the top of any category your company is doing business. Yes, I can assure you this is possible. We have been working with several SEO people and have tested and re-tested our secret strategies and it has worked every time.

If your publicity agency isn’t performing, or you’re a pr client who just needs some outside objectivity, give us a call. We have the secret tools to get your company at the top, which will get media attention as well as making it easier for reporters, editors, and publishers to find you. So give us a call.

We are not going to offer this to every company, so call to see if you qualify.

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Why Your Press Releases Are Not Getting Published

As a PR Client you need to follow the rules

Publicity agencies and pr clients sometimes loose sight of how to write a press release for the media.

Get your pr release noticed by editorsWhen you submit a release to a publisher, editor, or a freelance writer, it is important to follow the basic rules when writing "newsworthy" releases.

All releases should follow these simple rules:

Keep in mind WHO the publication’s audience is when writing. Sometimes it is necessary to modify a release if the audience varies even slightly.

Know WHY it is an important release. The product or service may be important to you, but what about the readers and your industry. Make it important to them and the editors will then not toss your release into the trash.

If the press release has a location, such as an event, seminar, or announcement of the unveiling, be sure to mention this. Otherwise, pr clients need to list the location as their main office, or headquarters. Publicity agencies need to also list the pr clients location, not theirs.

Finally, put the contact info for the pr client. The publicity agency should also include their contact info as the focal point. Be sure the person listed is available to respond in a timely manner.

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Is Your PR Plan Current?

It is time to review the publicity program

Pr clients and publicity agencies are guilty of developing Publicity Plans for the year and forget to review the activity and analyze the results at least every quarter.

We live in a fast paced world surrounded by constant changes in economy, products, businesses and jobs. Keeping this thought, it is a good idea that you review every quarter the publicity activities that your PR Plan had outlined. Make a checklist to see if the goals and results are in line with the objectives you specified.

If you are working with a publicity agency, then call a meeting with them. Don’t call a surprise meeting; tell them in advance what the meeting is about. Let them know that you want to review the overall publicity program and compare the results. This is also true if you are doing publicity in-house. Give your pr staff time to document and collect what you need to make a clear evaluation.

A mistake companies make when implementing a pr campaign is the lack of patience. Because things are moving fast, we tend to feel that publicity runs at slow pace. Publicity is not something that happens overnight. Nor are the results. Unlike running an ad, which can be monitored and scheduled for print, a publicity campaign requires patience and planning. Working with the media and all the different editors, publishers and Internet pr services can be rewarding when the plan is given its due time to get the results.

After reviewing the results of the pr plan, discuss with the staff what needs to be changed in the PR Plan. Keep in mind to not make a 180-degree change, unless drastic changes occur in your industry or economy. Make changes that will best achieve the results you want. By keeping your focus on the original objectives will allow your plan to go in a positive direction to gain positive pr.

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Public Relations Needs Web Marketing

Get more traffic using these tools

No matter what your clients or pr agency says, you cannot have a successful pr campaign if your web site isn’t visible to the search engines.

So what does all this mean? By working with your pr staff, or your publicity agency, and the marketing people and the web IT department, you will see positive results.

Now let’s talk briefly about your web marketing. Maybe you do not have a web marketing or IT department, or your web designer doesn’t do marketing for web sites. No matter what your situation is, start building links to your web site. First, let me remind you that the site needs to be optimized for any site to gain credibility and ranking. If you are not sure how to optimize the site, contact me and I will give you a FREE analysis of your site’s optimization.

In previous blogs, I have addressed the two types of links. They are:

  • ONE WAY links. This is when you ask someone to have him or her place a link to your site on his or her site.
  • RECIPROCAL links. These are the type of links that you exchange with another relevant web site. Basically, you are linking to each other’s site.

Remember that it is always best to link to a high-ranking web site. And it is more critical to link to a site that is relevant to your industry. If not, then you are defeating the process and the search engines will penalize your site.

Some other web marketing tips:

1- Do Not link to too many sites too fast. For example, Google wants to see a slow progression of links built

2- Try to get about 5 or 6 new links per day

3- Make sure your keywords are relevant and placed into the text (body) of your message and into your title pages

If you want to learn more, contact me.

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Make Networking Work For You

People Knowing People

Publicity is basically the networking of people. Whether they are reporters, publishers, editors or broadcasters, you need to communicate with people.

When your network grows among the media, the more people you meet, the better opportunities you have in getting the story published.

If you are a professional publicity agency, or a pr client, then you need to make your network becomes a priority when establishing  your contacts. If you are in a vertical market, then your task is much easier. If you are in a more general consumer market, then you need to be more selective on the media that you network with. Why? Because you can’t expect to have a very large network and stay in contact without giving them nonsense stories. These people are just that, people. Just like you, they too do not like being sent stories or releases that try to sell a product or a company. Make the content be informative, something that their readers will enjoy.

Another tip, you don’t want to oversell your company, or your pr clients. Too much selling, or pitching, is like the salesman who doesn’t know when to stop selling. Your network of media can become a friendly one. Not meaning a social thing. Why? Because getting too close to the media as a social group puts you in a different perspective. Then they, the media, feel you are only getting their attention to get stories published. Keep your relationship professional.

I saw a journalist who has an article about this subject and offers some other interesting insights that expand on my thoughts. Basically, be honest, keep in contact with your network through eNewsletters, and follow-up as needed.

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Branding And Publicity

The new age in Branding is Sonic Branding

It is another new term that is getting the buzz these days. Sonic Branding is the next level of branding for a company’s image.

I have written about building your brand image several times. Now it is time to look at Sonic Branding and how to make it work with publicity and pr clients.

First, what is Sonic Branding? It is the use of sound that works with your branded image, logo, or tag line.

If you have listen to any commercial from Intel, or a manufacturer that uses Intel products, then you heard the chimes of the Intel brand. That’s Sonic Branding.

About two months ago there was an article in Brandweek that spoke about this new branding campaign. Get the full story by reading about it.

Not all companies can benefit from this type of branding. Obliviously you need to be doing some broadcast advertising, or have a podcast site, or maybe you can use it on your voicemail (I highly NOT recommend that idea).

If you can do Sonic Branding, then make sure your publicity campaign or publicity agency uses this new technology  (branding) in the overall program.

A press release alone isn’t going to get much attention. But consider putting the sonic branded message in your email to the press. Or do an announcement using a greeting card idea that has jingles in it. You can purchase these custom cards offshore and it could be the start of making your public relations program get a jump-start.

No matter what you do, keep in mind that building a brand cannot be accomplished overnight. It requires constant implementation and use of the branded image in all your communications.

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