Tag Archives: pr marketing

New Google Tool Can Improve Your Publicity Campaign

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Every marketer, and publicity professional wants to keep update with the newest tools to help their pr clients, whether being a local publicity client in Orange County, to a national pr client, get the best publicity campaign available. Well, another new tool from Google can help. It is not a submission for releases, but instead it is a tool that helps find errors called crawl errors on a pr clients web site.

You’re probably saying how does this help with improving a publicity campaign? Well, it does. An article by Jason lee Miller gives a good example about “Google Helps Find Missing Links“. missing and broken web linksOk, maybe not directly if you are a publicity professional. But this gives you the opportunity to work with the IT staff, or the webmaster. Why? Because if a web site has broken links, the SEO’s, like Google, Yahoo will punish your site. This can cause you to fall many pages back on a listing, even loose a listing altogether.

By knowing about this web tool, it makes any pr professional smarter knowing how the web works. Because if you post your pr clients press releases on the web site and the site gets poor ranking (due to broken links) then it is time and money wasted. This is even more true when visitors or media visit the site. Broken links are not liked by anyone, especially anyone in the media– editors, reporters, etc.

Protect your pr clients publicity by including this into your pr marketing strategy. It can only improve your relationship with clients. And in this touch economy, loosing a client can be very costly. If you need help with your web site, then give George Carson a call at Carson Marketing, Inc. (949) 477-9400.

How To Get High Ranking On Google

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It is no surprise that one of the most effective methods is to have a solid pr marketing strategy that consists of published press releases. I am not saying this because I am a publicity professional and use publicity to promote my pr clients web sites as well as their products and services. On the contrary. I feel that there is a wall that separates the people in the IT web department and those in the publicity department. This is true in advertising agencies, publicity agencies and at pr clients.web site ranking

For some reason the people in these departments do not like to share their information, nor help each other. That’s because each wants to show how great they are. Well, if they work together, they might be more productive and more successful for pr clients, or themselves.

Ok, time to get into the meat of high ranking on Google. To get your web site ranked high on Google, or any of the other major SEO’s such as Yahoo and MSN, you need some background on how this process works.

Ever wonder when you do a search and type a keyword or phrase into Google how all those results pop up? It starts with a massive “index“. That is where the Google crawlers begin their search. Google uses Googlebots that search updated pages on their index, as well as new site. There are billions of pages on the web and this process isn’t easy even for a Googlebot.

A query is found by Google by matching the results to your query that are the most relevant. There are over 200 factors that rate this, and PageRank is only one of them. This brings in publicity. Yeah, a long way around to get here, but it’s important to know in simple terms how the process works. Since you now know the basics of website page rankings, now you can use this to improve the publicity releases you write. Remember what I said several days ago, that a press release needs to be optimized as well in order to help your web site get higher ranking–listing. Knowing that relevancy is important, make sure you have good content in your press releases and they are submitted to all the proper online media outlets.

You should look into having a professional publicity person help with the distribution if you want to get noticed and ranked/listed higher on Google. Remember, I’m here if you need the help to get your company noticed in a positive way. Just contact George Carson at Carson Marketing, Inc.

Carson PR gets Clients noticed

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Publicity clients rely on their pr agency to provide various services such as press releases, promotional events and articles. As these are necessary, it is the innovative pr marketing strategy that we use to get pr clients noticed. There are many other marketing strategies that can be developed in a campaign to be successful. That’s what makes Carson PR and Carson Marketing, Inc. unique.

It is the ability to be proactive. The foresight to see market conditions and respond accordingly. It is the knowledge of knowing how to reach an audience. That’s what makes us different.pr clients

Am I bragging? Maybe. Why am I telling you this? Because I am frustrated in having new pr clients come to us after being hammered or taken by traditional pr agencies for thousands of dollars, then we only have very limited budgets to make things happen. And we do! Our direct pr marketing approach isn’t unique, but it takes on-going efforts (rather than pumping out press releases, or articles and sitting back waiting for them to be published like traditional pr agencies) to get pr clients noticed.

It is the combination of web marketing, social networking, blogging, as well as online publicity programs that creates a successful campaign to get pr clients more than noticed, but gets results.

When a pr client really needs a successful campaign, that’s when we are called. Why are we the last resort? Because we don’t take clients for granted, but work harder than most of our competitors to “make things happen“. If you are ready for success, give George Carson a call at: 949-477-9400. It could be the best call you make before you spend your budget foolishly!

Is listening part of your PR Marketing Strategy?

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A few months ago I had the pleasure of presenting to the faculty and administrators of the California Community Colleges a lesson on “Power Listening“. It was geared to students to better understand pr marketing strategieshow to “listen”, not just hear, what is being said. This was a critical lesson when entering the business industry.

Today I saw a great article in Marketing Pros, that addressed this same issue about listening. It was from Todd Defren who has a blog called PR Squared. Todd puts the listening concept more in tune with the business world of marketing. Publicity professionals may hear, or listen to what is happening in a PR Clients market. But do they have the power, or knowledge to implement a program that responds to what they hear.

For example:

Defren says there are two ways you can “listen” to your customers:

  • Many savvy brands use active listening to monitor social media and respond when appropriate. Defren on active listening: “Quick! Somebody said something about us! Say something back!”
  • The next step is actionable listening. “The difference here,” he notes, “is that the folks doing the listening/responding are empowered to effect change within their organization, on customers’ behalf.

Much of what Todd is speaking about is social media. Knowing when and how to respond is critical. Having the power to do the response to what is said is necessary. By not acting quickly to social media comments about your pr clients product/service is a missed opportunity to gain a stronger brand and image. This is another example of showing a need to include social media and social networking in a pr marketing strategy for pr clients. If you are a PR Client, it is time to get your publicity campaign in gear with today’s pr marketing tools. Listen to what is being said about your industry, and products. Make sure you have a publicity professional or pr agency that can meet your needs.

Useful Web Sites

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If you are like a lot of media research people, or a publicity professional who is always trying to find useful web sites for your pr marketing strategy project, I have something of great value. First, realize the Internet is pack full of information that makes it difficult to find what you are looking for. Google has done an excellent job in allowing more than keywords, butlooking for web sites allows you to use key phrases for a finer method of narrowing your search. Ever feel lost in the Internet? Im sure you have.

Publicity professionals, pr clients and all advertising companies use the web to gather information for creating marketing plans, or developing a pr marketing strategy. Knowing where to start can be a great help. But how do you do that? Is there a place that actually has grouped, or categorized sites for all us web surfers to find “stuff”?. The answer is yes. Ok, your saying, get to the point…here is a useful web site that has a good listing of subjects: PINAKES, A Subject Launchpad. The site has an array of topics to find most anything from Music, to high tech to arts and humanities to biotech and many more categories.

It may not be the super list of all lists, but as I said, you need a place to start and this is just one of the many useful sites that can get you pointed in the right direction. So the next time your pr client, or publicity professional has a research project, or you need more information to make that next presentation, check out PINAKES.

If you are really ambitious and want to dig deeper for information on a specific topic, then consider sites like DMOZ, the Open Directory, or About.com, or intute. Each has resources that will get you surfing. But beware, this can get habit forming. You might just find yourself spending hours looking and not doing the research project your had started out to do. Put a time limit on your research, and bookmark sites that could be of value. Then go back and make notes on those sites that can help complete your project. For more information on web site listings, call Carson Marketing, Inc. Ask for George Carson.

How Important Is Branded Keywords?

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When developing your pr marketing strategy for your web site, ask yourself, is buying my branded name as a keyword important?

We recently had this asked by one of our pr clients. The answer isn’t abranding keywords simple yes, or no. You might think, wait, my product or company name is important, how can you say it isn’t. The reason to consider buying it or not, is purely an emotional decision, mixed with a business decision. To help me further explain this pr marketing strategy, I read an article in iMediaConnection that is titled “5 Reasons to pay for branded keywords“. The five reasons are based on a study he uses to show ten top companies, and lists those who do, and those who do not. For example you would think that McDonalds would purchase their keyword with Google, wrong. What about IBM, wrong again. Both of these companies, along with Intel do not purchase their branded names as keywords on Google, or any other search engines.

So why aren’t these big companies buying their names as keywords. Here are a few of their reasons:

• “We are already in the number one slot in the natural search results, so why waste the money?”
• “We have not integrated search into all of our marketing campaigns.”
• “We believe other companies should not be allowed to bid on our branded terms, so we take the same approach.”
• “We have not given it much thought.”

So as you can see, this may or may not be a good reason for you or even the big guys. But it is their decision. The article points out good arguments why you should consider buying the keywords. They are:

1- Consumer Behavior

2- Your competition will

3- More control, there are two others, check them out on the article.

Yet other major companies like Microsoft, Coca-Cola, Toyota and Mercedes-Benz do purchase their branded keywords. I usually tend to tell my clients, if you can budget purchasing your branded keywords, then it is a good pr marketing strategy to do so. Most companies are not worldwide and should make the decision to do it or not, before their competition does and they have no choice to make.

To learn more about web marketing, or to improve your pr marketing strategy, give Carson Marketing, Inc. a call. They can get your site noticed and positioned high on Google, Yahoo, and MSN, among many others.

Understanding Web 2.0, part two

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This is a second part to the Understanding Web 2.0 series.

You may not always agree with the different perspectives, or the tips given about how to better make use of Web 2.0, but at least I feel this is giving your mind the opportunity to see a different side.

Make sure you review the first series so that you know what we are talking about.social media networks The social media, Web 2.0 as commonly referred to needs to have pr clients, pr agencies and all marketing experts “change their mindsets” on how to improve their marketing. Let’s jump forward to a few more of the 12 steps by Larry Weber.

4. Target behavior. Traditionally, marketers did this by demographics. This is still the practice, because we have been taught that media is bought in that manner. The new marketing changes this pr marketing strategy. The web actually can map the behavior more closely. You can track a visitor’s behavior by the amount of time they spend on a page. Social Web will do much more and provide a lot of informative details about the visitor. Customers are more open on these sites, letting you know what they like, how often they visit a place, or purchase the kinds of items they want. The old strategy was too much a one-to-one targeting. Now we need to see the behavior, know that the individual visits four or five different types of sites. These factors paint a better behavior picture and opens up a new marketing strategy.

I am not going in any specific order that Mr. Weber wrote, so if you want to view all the 12 steps now, you can do so by clicking here.

5. Invert your strategy. For all those pr marketing strategy people, and marketing strategy people, listen to this. Traditionally you worked from the top down. Now it is to be from the bottom up. Companies should test ideas and products, and let the strategy bubble up from there, rather than trickling down from top management. For example, using Social Web you can test quickly, and learn from those results. You can ask questions as to what the customer would pay, where to find the product, etc. This should be part of an overall marketing strategy, such as in the automotive or soft drink industry that relies heavily on traditional marketing strategies. Using Social Web can open your marketing eyes and help build a strong pr marketing strategy.

I’ll point out more of the 12 steps in another blog. So for now, do your homework. Start thinking non-traditionally and get into the social network. When you want results and are not sure how to building a solid pr marketing strategy, give George Carson a call. Carson Marketing can make things happen for you.

How Small Businesses Can Use Publicity To Grow

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Companies still think that publicity is only for those large companies, or pr clients that have offices all across the country. No True!

The size of your company should not be a factor in developing a pr marketing strategy.publiciy for small business What you need to understand is that publicity when implemented correctly, can actually help any size company grow. When you see articles on the larger corporations, like Microsoft, pr clients tend to feel that only “those guys” get all the glory. If you have a solid pr marketing strategy, and your publicity agency is equipped to implement a pr campaign, then you too can be “in the news”.

Just make sure what you offer is newsworthy. And above all, keep your company away from legal issues or personnel issues that can have a bad reflection on your business. For years we have provided pr clients with a host of programs designed to accomplish their goals. Here are a few tip that you should include into your pr marketing strategy campaign.

1- Put together an eNewsletter. This can be monthly, or bi-monthly. Write informative “how to” or “tips” that your customers will enjoy and learn from

2- Get involved in community programs or events. This is what the press are looking for. You can submit your photos of an event your company sponsored or created and invite the press to attend. If they don’t, send photos of the event to the reported covering community stories in the newspaper.

3- Become a guest speaker. Look at local Chambers of Commerce, community and civic groups to see if they will let you speak on topics you know. It makes sense to discuss about your industry. But don’t SELL your services or products. Instead, discuss how your industry, and your company) is improving the area, or helping to change things for the better.

Many other tips can be found in various articles that discuss publicity. One in particular is an online site called Direct. You can also find tips at the PR Insider. And if you want to get a professional group to get your small business noticed, give us a call. We can show you how to make your company grow using publicity. It is an affordable solution for small businesses.

Beauty Source Selects Carson Marketing for Web Site Development

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A retail store, Beauty Source, recognizes the need to have an eCommerce web site in addition to their retail outlets. Why? Because consumer activity of eCommerce is still growing and the need to keep customers is greater today than it was just four years ago.

Web marketing is no longer for the part-time designer, or artist. It requires savvyretail store for cosmetics marketers who understand how to grow a company and what eCommerce is about. That is just one of the many reasons why the PR Client, Beauty Source, chose Carson Marketing, Inc for their web site development. Creating the site is one small segment to a successful site. You need to have a clean design, the right placement of products, create an easy navigation system, and above all establish a solid optimization program that is constantly updated.

PR Clients rely on marketing professionals, like Carson Marketing, Inc. to help guide them with their pr marketing strategies. Unlike vertical agencies who specialize in one area, such as web development, or media advertising, Carson Marketing was chosen for their complete knowledge of all areas including publicity, promotions, web marketing and the ability to recognize trends when other competitors are learning where the industry is going. Since 1980, Carson Marketing, Inc. has been instrumental in helping pr clients and manufacturers discover how to increase business. The “core branding” approach is what makes Carson Marketing successful in helping pr clients reach their goals. This includes a pr marketing strategy plan that ties directly into the overall business plan. If you don’t have a direction, it makes it difficult to know where you are going. Carson Marketing will show pr clients the path to success.

Podcasting. The next best Marketing Strategy.

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The Internet is constantly moving fast forward, and your pr marketing strategies need to keep the pace.

If you are an aggressive pr client, or publicity professional, then you are probably a savvy Internet person that knows the power it offers. But are you aware of social media? Do youpodcasting marketing understand how to use this media? Are you prepared to get into the hottest next media? If you answered yes, then Podcasting needs to be part of your pr marketing strategy. The word podcast is made from two words, “iPod” and “broadcast“.

Not all web sites are created equal. Those that know web marketing, like Carson Marketing Inc, understand the power a blog site has and when you add podcasting, it brings a new dimension to the Internet. If you are a pr client and your ad agency or public relations service agency doesn’t recommend your company to have a blog site, then it’s time to look for another marketing agency. Why? Becasue you are then missing out on increasing your company’s position in the market. In order to increase sales, you need to get more visible. You need to tell the story about the company, its services and products. The most cost effective way to do this is with a blog site and podcasting. Unlike ads in a publication, or press releases, blogs can be controlled and changed daily. This keeps the information fresh and current to perspective customers.

Isn’t it time your company sets the pace in your industry? If you want to be the leader, then start a professional blog site that is well supported with qualified marketers who can get you noticed. Call George Carson at 949-477-9400.