How to Get Top Ranking on Google with Your Business Web Site

Posted on April 17, 2011 by George Carson

The words “optimize”, “keywords”, “key phrases” and “Title Pages” are used all the time by Search Engine Specialists, and Search Engine Optimization companies. But what does all this do? Not much. Ok, it will help a little, but this alone isn’t going to get your site highly ranked, or found on the first page of Google.

SEO Rankings are Changing

What is the secret? You need a good pr marketing strategy.
It’s something that most SEO companies won’t admit, or tell you, because they want you to pay for their optimizing service. And when they complete all these great things I mentioned, they’re gone!

Let me give you the truth behind high rankings, on all the search engines. As you may know, Google changed their methods of rankings as did Yahoo and Bing. It now requires fresh content. As previous years before, “content is still king.” Another secret is inbound links.

Use these tips to keep content fresh:
1- Web site pages.
Every 60 to 90 days update the text on your web site. No need to re-write all the text, just do about 30% so the search engines see new content. Remember to re-register the site with directories and seo’s every 4 months.
2- Social media.
This is one of the most critical methods to get fresh content and “inbound links”. If you do not have a social media program, start one. A strong pr marketing strategy is to have a solid social media campaign. This should include a blog site, twitter account and a business Facebook page. Don’t create any of these if you are not serious about maintaining them. Otherwise it will just hurt your business site.

These are just two methods. I’ll pass along others in another post. Or you can contact me if you want more information on how to get started immediately.

In today’s fast pace world of communication, you need to be proactive, and to do this you need to surround yourself with those who are knowledgeable about social marketing. Give Carson Marketing, Inc. a call when you are ready to get ahead of your competition. Call George at 949-477-9400. He’s ready to help your company get noticed and increase revenue.

How to get the advantage in a job interview

Posted on September 8, 2010 by George Carson

This is a topic I feel needs to be discussed. I will provide some information to enlighten those seeking a job, changing careers or those looking for a better position in their current job. job readiness, soft skills

The secret to getting the advantage over another person is Soft Skills!

If you are not aware or do not know what soft skills are, then you need to read on. Soft Skills are not taught in any schools or colleges. These are things like, listening skills, how to interview, networking, knowing how to write a business email, how to write a resume, knowing phone etiquette and much more. For example your body language tells a lot. If you cross your arms while having a conversation, this usually sends a message that you are bored, or just don’t want to listen to the other person speaking. Another example, in a business meeting, don’t check your cell phone for messages, or text anyone, and most important, sit in proper posture at a meeting. If you don’t it shows you are not interested and sends a bad message to the speaker as well as others around you.

PR marketing people need soft skills. Sometimes I meet professional publicity people who just don’t know or understand why others ignore them, or won’t take their calls. It’s because they never learned their soft skills.

These examples are just a few soft skills you need to know when interviewing. To learn how to have a great interview and how to network, there is a video lesson titled: “Interviewing and Business Networking” by Business SoftSkills. In all, the company produces over 12 video lessons that are entertaining and very informative. I highly recommend everyone learn their soft skills, it can only improve your chances in a job interview, as well as it could get you promoted at your current job.

This is the company’s website: www.BusinessSoftSkills.com.

Google accepts defeat to catch the “WAVE”.

Posted on August 6, 2010 by George Carson

Update news. I’ll keep this short, as there isn’t much to say after I make my statement. wave, email

It was just over a year ago when I wrote about Google’s introduction of their WAVE concept. At the time, it was going to change how email and social media is used by business and consumers. The article I wrote titled: Is your PR Marketing Strategy ready for the next “WAVE” was written in May 2009. Today, Google announced it was canceling the program by the end of this year.

Seems that even the people with all the money just can’t demand to change things if people are not willing to accept it. A lesson I hope was learned by Google. So what then happens to all these followers who jumped in? They will just have to go back to the old fashioned email programs that they have been using for the last 15 years.

So if you are a pr marketing person, or a pr client who thought this would change how we communicate, dust off that old email account and get back to business.

How to Improve Your Job Interviewing Process

Posted on July 21, 2010 by George Carson

Everyone could use help when looking for a job, especially knowing how to be a good interviewer can make all the difference. That’s whay I am going to tell you about this great new product.

A new iPhone APP titled “Power Resumes and Interviewing” gives a quick study for those who want to improve job readiness, soft skills their softs skills. What are soft skills? Well, it now has become a very improtant issue when HR people interview a person. These are the skills that we are not taught in school. These are job readiness skills, things like how to communicate better, what to expect at your job, how to interview, writing a business email (that doesn’t have happy faces or typing in all lower case), and a lot more great information.

Having these skills will help you find a job and the 30+ cards in the APP deck for Power Resumes and Interviewing is an excellent source. If want to make sure your soft skills are at the level you need, go visit the website. Better yet, go to the iTunes store and by a set of these cards today, it’s only 99 cents. This could be the best investment you make!

For those who want to really get the jump on your competition when looking for a job, be sure to see the demo of video lessons that get right to the core of the information without all the fluff. Contact at info@businesssoftskills.com to learn how to purchase these lessons. Good luck with your job hunting.

Is email dead, or has social media taken over?

Posted on June 24, 2010 by George Carson

Is email part of you PR Marketing Strategy, or do you only use Social Media?

There have been a lot of discussions about the future and what role email will be playing. Some people, even the COO of Facebook, Sheryl Sandberg, thinks email is on its way out and people will rely on social media to communicate. This could be possible, but not in any near future. I doubt in my lifetime this will happen. As some writers said, like Chris Crum at WebPro News, all (most of them) social media requires an email to subscribe, or become a member. So that doesn’t sound like the system of social networks has or is ready to abolish email as the means to communicate.

We can only wait and see what new methods of communication develop over the next decade. Who knows, we may soon just think our thoughts and send them through brain waves. “Beam me up Scotty!”

Ok, enough said. This now brings me to the second part of this blog. How involved are your PR Clients with social media? Do you have a plan? Do you have a campaign in place? Writing one blog, or using twitter once or twice a week is not getting involved in social media. Social media can become a powerful marketing tool for any pr marketing strategy. If and when done correctly, results can be very positive. If you need to refresher course, just refer to some of my blogs that discuss “How to Use Linkedin to Increase Traffic“, or “Learn How to Use Social Media for PR Clients“. Or just click on the archive files to see many other related topics.

When you are ready to begin and implement a campaign, then give George Carson a call at 949-477-9400. It’s the social thing to do!

Multitasking- is it costing YOUR company or helping it?

Posted on March 24, 2010 by George Carson

I normally do not get into these types of discussions in my blog, but a lot of controversy has been running around about multitasking. So, does it cost a company when employees multitask, or make them more productive? No simple answer.

It seems PR Clients and major corporations are pushing their employees to multitask due to the reduction in staff. But are these decisions going to actually hurt a company in the long run? I think it will, and it seems to already be happening. When we multitask, many of us think it is doing a few tasks at a time, when actually we are doing a portion of a task. So nothing gets completely accomplished, and if it does, it is over a longer period of time.

When I first began working we did several tasks during the day. Was that multitasking? No. Are what young people doing today multitasking? No. The reason, our brains are not capable of handling more than one function at the exact same time. That’s a fact, a scientific fact. When people say they are multitasking, I prefer to use a term “Parallel Tasking”. That makes sense. This means you do one task, such as printing out a status report, and while that is printing, you complete an excel sheet. Another example, you begin to write or type a letter, then decide to have a drink of coffee or water that is on your desk, while drinking, you answer a phone call. So are these multitasks? They are “Parallel Tasks”. Remember, the brain is wired to focus on one thing at a time. Just like a circus juggler who looks like he is tossing objects in the air and then does something else (in the same spot) is using his reflexes that he taught to keep a motion going while he re-directs his attention to another task.

There are a lot of studies on the subject, even one called The Myths of Multitasking.

So I ask again, is multitasking helping or hurting your company? Before you answer that, check your email and finish typing that report, and oh, change the song on your iPod and get another cup of coffee.

Is PageRank still part of your web marketing strategy?

Posted on March 4, 2010 by George Carson

If you haven’t done any web marketing on your web site in the last 8 to 12 months, then you probably think Google’s PageRank is important. Brace yourself folks, it isn’t any longer. Actually, it hasn’t been a tool that Google has relied upon for a year.

A Google Webmaster Trends Analyst stated “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it web marketing PageRank because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”

If this doesn’t convenience you to change your pr marketing strategy and re-work your web site, then you may just want to close your eyes and let the competition take away your market share.

Here’s an inside secret, Google is probably going to re-brand PageRank because a lot of people still use the PageRank in the tool bar. Why? Because some people still use PageRank as their final analysis for web sites.

If you need to hear this from the top people at Google, then watch this video – it is an interview with Norvig. Still need more? Ok, visit the WebPro News article from Chris Crum.

When you are ready to make things happen in a positive way with your website, contact George Carson at Carson Marketing, Inc.

How to increase website traffic using LinkedIn

Posted on February 27, 2010 by George Carson

Publicity is everywhere! And that is why social media is one of the most successful resources to get publicity quickly in front of your potential customers. Ok, I will now get into why LinkedIn has actually become a solid pr marketing tool.

Unlike Twitter (which should be part of your pr marketing campaign), LinkedIn is purely a businessperson’s social media. Yet, too often it is thought of as a place for job hunter’s or those looking for people to add to their company. In the past this was how LinkedIn was used, but it has grown more as a means to build traffic to your web site. Why is this a good thing? If you own a business, or are a VP or manager of a company, it can be a place to create topics, and discussions among peers. It can direct them to your site and establish business relationships that can lead to more networking and sales.

Without trying to give you many examples, just visit Chris Crum’s article on this topic. I was glad to see and read his article because finally someone else recognizes the value and maybe pr clients will listen to a different person who sees this as a major opportunity to build traffic to your site. As many of you may know (at least I hope you know) LinkedIn announced it is now integrated into Microsoft Outlook. This is a big deal for LinkedIn! So now you should more than ever take advantage of this powerful social media and add it into your pr marketing strategy campaign.

If you do not have the time, or the staff to handle a social media campaign, then contact a social media company that could get you started. Don’t know anyone? Then call George Carson at Carson Marketing, Inc. – 949-477-9400.

70 Mustang “Trans-Cammer” looks better than ever!

Posted on December 7, 2009 by George Carson

If you are a car enthusiast, like me, then you’ll appreciate this ’70 Mustang Gran Turismo called the “Trans-Cammer”.

One of my PR Clients, Phil Koenen of Grand Touring Garage, called me a couple of weeks ago with some great news. 70 mustang gran turismo

Phil Koenen, owner and designer at Grand Touring Garage, built a ’70 Mustang this past year. And like all car buffs, he entered the car at the recent SEMA (Specialty Equipment Market Association) show in Las Vegas. While enjoying the show and seeing lots of wild cars and accessories, Phil attended the awards presentation at the Palms hotel. That evening, Kazunori Yamauchi – creator of the Sony PlayStation Gran Turismo video game franchise, selected one car to be represented in the upcoming Gan Turismo 5 driving game. He selected the ’70 Mustang “Trans-Cammer” that was built by Grand Touring Garage. 70 mustang trans cammer

Phil was extremely excited that his 600 hp Ford powered, black beauty was chosen. I have known Phil Koenen for over 25 years and know that he builds excellent cars. This just proved that! Although I was very excited to hear this news, Phil is accustomed to prestigious awards over his restoration building years. He has won numerous awards at Pebble Beach, Hillsborough, Silverado, Amelia Island and Santa Barbara and at many specialty marques shows like the National AACA Shows and the Corvette Bloomington Gold Events. Phil Koenen accepting award

I understand that in a couple of months, the engineers, designers and other craftsmen who create the Gran Turismo game will be developing the new version using the 70 Mustang “Trans-Cammer”. I don’t know how they do their magic, but I am sure it is going to be a wild ride.

Grand Touring Garage can now add this great award to their list.

CarsonPR

Public Relations in Southern California