PR Marketing Strategies (2) PR Marketing Strategies Archives - Page 2 of 9 - CarsonPR

We are constantly being hit with different social media networks asking us to “Join”, “Sign-Up”, “Become a Member”, “Register Today”. Soon after you get involved, you get lost in your daily business activity and do not know which social media will help your business. Or you are confused and possibly wondering how to get the most from being part of this new form of communication.

Social Media Overload

It requires time, and patience. Nothing will happen overnight. So if you want to take advantage of this explosion, then take note with these pr marketing strategies. I will give you some helpful tips to get your business into the social media game and how to benefit from it.

One reason to use social media—Recruit Candidates.

You may not be looking to hire at this time, but here are a few things to help you find a good candidate using social media. Let’s look at some statistics:

• 14.4 million people have used social media to find a job

• 56% of HR Professionals are using social media to source candidates

• 24% of managers found candidate personality & fit from a social profile

• Over 89% of all companies have used social media networks for recruiting in 2011

• 1 of 3 employers rejected candidates based on something they found about them online

• 45% of companies are using Twitter to find candidates

• 80% use Linkedin to find talent for their company, while 50% use Facebook

Pinterest is a new social media network. Unlike Twitter or a blog, Pinterest is entirely a visual network. If you have used Facebook for your business, then consider adding Pinterest. Before I go much further, let me make an important point. To become successful with a business in social media, you need to be informative. Do not use a hard sell. Social media is just as it is defined. It is a “social” way to communicate. Offer potential customers facts and images of how your service/product can improve their life. Again, get rid of the “sell copy” and use dialogue similar to a conversation. It will also improve your pr marketing strategies.

Making the connection

For example, if you own an RV company, or are a food manufacturer, or even a food retailer, show pictures of your product in use that your customers could relate to. You could create a “board” and post how other people are using your products. Invite customers to share their experiences. This is one way how social media will grow your business by getting people involved.

Let’s focus on Pinterest. Here are a few tips that can be applied to many other social networks:

• Add a “Follow” and/or “Pin It” button to your Pinterest

• Encourage customers to repin photos you or other customers are sharing

• Get higher rankings with SEO’s by having “Do Follow” links

• Make Pinterest a focus group for your products. People love to share their likes so start a discussion and collect the information to improve your product or know why people like it

• Use hash tags, like you would in Twitter. This allows you to place keywords in your descriptions

Since we mentioned Twitter consider using these tips to build a solid business account:

• Start by using Twitter Search to see if you company name, or competitors name are being used

• Add a photo of your main product or service so people know visually what you are about

• Start discussions regarding what your customers are talking about

• Mention something interesting, a unique fact about your company

• Share links of other interesting topics in your industry

• Keep the discussions friendly, share non-business topics

• Ask questions rather than answering them

• Have more than one person at your company to write tweets, do this daily

• Follow people in your industry, and potential customers that have similar likes

• When you do talk about your product/service, make it useful. Give links to further complete a discussion or solution to a problem

It should go without saying, but it is important to be involved with discussion groups in Linkedin. Share your knowledge with others, or start a topic. This is another way to learn if people will respond to a new product/service you want to add to your business.

Just like a website should have good and fresh content to rank high with SEO’s, your social media content will have an impact on your company and the search engines.

The Bottom line. Social Media networks can be very useful in building traffic to your website and increase sales while creating a branding campaign.If you need help in establishing a social media network for business, call George Carson at 949-477-9400. It could improve the way you do business.

First we must ask ourselves is social networking for everyone, and is it right for my business? That may depend on your knowledge of this expanding media. Not knowing the benefits of the different networks or how they can help you could be critical when making a decision. Just because many businesses are using some of the popular networks such as Twitter, Linkedin, Facebook, you need to determine if these are the right pr marketing strategies for your business.

It can IMPROVE your business

So how do you know if your business is ready for social media publicity program? How do you get started? And most important, which social networks will work for your business?

To answer these questions, you need to look at your industry, know your competition and what social networks relate to your market. Not an easy task, nor should it be. Too often companies will jump in because they don’t want to be left behind. The same is true about companies who get into social media, but after a few weeks, push it aside because it requires more work to maintain than they anticipated. It doesn’t matter if you are a local business or a national company, a social networks program can improve your business. This is a good form of communication that has powerful results, just like a publicity campaign.

Below are a few guidelines to help you decide on a social network program.

1- Does your business offer a service or sell product(s) that appeals to a limited market?If yes, determine the size of your potential market. Or, if your business provides the service/product to a broader spectrum, start with the top 2 or 3 markets that are the most profitable.

2- Do you have a sales team? Whether it is one salesperson (outside of yourself) or a dozen sales teams, choose a region to target. This can consist of an area such as the 7 western states in America, or a smaller region such as one specific state. You can grow the area after you have implemented the social network program.

3- Do you have the support staff that can dedicate the proper time to develop and maintain a social network program? If not, you can hire an outside firm.

 4- Does your business rely on walk-in customers, or online sales, or both?

5- Is your business B2B, or a B2C?

6- Are your business goals and objectives to increase sales, or increase profitability?

7- Do you have an advertising or publicity budget? Is it realistic with your sales projections?

8- Are you a start-up, or an established business (been around for at least 3+ years)?

Most businesses can benefit from a well-planned social network program. If you are prepared to take on the task of implementing a social network program, it is now time to see what is available. Here is a short list of other social networks to consider (these are in addition to those mentioned earlier):

Bebo—an AOL network that consumers can share photos, communicate and express themselves. A longer version of Twitter and similar to Facebook.

Focus—this is a B2B network mainly geared for the high tech industry. Companies can get experts to answer or solve their business questions.

MeetTheBoss—a great international network for business and financial industries. Consists of Fortune 500 CEO’s who discuss Leadership, Sales, Innovation, Technology, Marketing, Strategy, Human Capital and Governance.

Ning—You can create your own custom network, and community website.

TalkBizNow—This is a comprehensive interactive business network that allows users the ability to network, advertise their business, etc.

Tumblr—Similar to Twitter that started in 2007.

EONS.com—For the Baby Boomers (40+) Internet users.

Athlinks—For the sports enthusiasts who enjoy swimming and running.

Ryze—Looking to find other new entrepreneurs? This is the place.

Other networks and productive tools to consider are: Ogoing, Pinterest, Dropbox, Twitxr, StumbleUpon. If you use social networks properly, you can reduce your marketing costs while increasing your profits. For example, did you know that Twitter has a search tool to find companies or related businesses that you can follow? Ok, now it’s time to plan a social network program that will meet your company’s goals and objectives.

If you need help, contact George Carson for a FREE Consultation at 949-477-9400.

Smart Websites

The age of digital media is stronger today than it was just two years ago, actually stronger than it was just 10 months ago. You need to understand how to be an effective marketer to promote your website.

It isn’t a secret that the search engines (Google, Yahoo, etc.) continually modify their algorithms so that we as developers, designers, and marketers are constantly seeking better methods to attract customers.

Branding has and will remain a constant. In order to be an effective brand it is required to understand how the current process works to make sure your website is built smart.

Some of the things to be concerned about for 2012 are the following:

• Build brand links rather than anchor texts. This includes posts, articles and whitepapers that are relevant.

• Subdomains had become a no-no for the last few months with SEO’s. Now things are changing again. For example, Google is treating subdomains as internal links rather than independent URL’s. That means as you build subdomains, be sure to target your keywords while naming them. This will improve your rankings.

• Content is still king. Knowing this, you should choose wisely the links to your site. Be sure these are solid sites with good content.

• Contextual links are still very powerful. Base these on the following:

-  Appropriate anchor text

-  Content quality and relevancy

-  Place these links within the content and surround them by the content in the site

-  Contextual links drive more visitors to your website

• Backlinks are good when done correctly. You can build backlinks through blogging, forum participation and press releases.

In addition, you need to make sure that your website is easy to navigate, has no broken links, and has a site map. It should go without saying that the site should to be clean in design and not look too colorful like a circus. As much as this may seem obvious, just do some web surfing and see how many websites violate this rule. Maybe that’s why they are not well visited or ranked very high.

And keeping with the digital age, make sure your website is devise friendly. Meaning it will operate on all forms of handheld devices (smart phones, tablets, etc.) as well as different browsers. It also helps to stay in touch with new and current trends such as qr codes. Although this could be overused, it is good to know that qr codes can be text messages as well as links to your website. Use them as often as needed to keep active customers in touch with your company.

And finally, once you build that smart site, don’t let it sit for several months without updating or modifying the content. It is very important to have an active site. If not, then the SEO’s  will quickly decrease your rankings, and t will be difficult to regain the position you once held.

If you need help to promote your site, or want to get higher rankings, give George Carson a call at 949-477-9400

The words “optimize”, “keywords”, “key phrases” and “Title Pages” are used all the time by Search Engine Specialists, and Search Engine Optimization companies. But what does all this do? Not much. Ok, it will help a little, but this alone isn’t going to get your site highly ranked, or found on the first page of Google.

SEO Rankings are Changing

What is the secret? You need a good pr marketing strategy.
It’s something that most SEO companies won’t admit, or tell you, because they want you to pay for their optimizing service. And when they complete all these great things I mentioned, they’re gone!

Let me give you the truth behind high rankings, on all the search engines. As you may know, Google changed their methods of rankings as did Yahoo and Bing. It now requires fresh content. As previous years before, “content is still king.” Another secret is inbound links.

Use these tips to keep content fresh:
1- Web site pages.
Every 60 to 90 days update the text on your web site. No need to re-write all the text, just do about 30% so the search engines see new content. Remember to re-register the site with directories and seo’s every 4 months.
2- Social media.
This is one of the most critical methods to get fresh content and “inbound links”. If you do not have a social media program, start one. A strong pr marketing strategy is to have a solid social media campaign. This should include a blog site, twitter account and a business Facebook page. Don’t create any of these if you are not serious about maintaining them. Otherwise it will just hurt your business site.

These are just two methods. I’ll pass along others in another post. Or you can contact me if you want more information on how to get started immediately.

In today’s fast pace world of communication, you need to be proactive, and to do this you need to surround yourself with those who are knowledgeable about social marketing. Give Carson Marketing, Inc. a call when you are ready to get ahead of your competition. Call George at 949-477-9400. He’s ready to help your company get noticed and increase revenue.

This is a topic I feel needs to be discussed. I will provide some information to enlighten those seeking a job, changing careers or those looking for a better position in their current job.job readiness, soft skills

The secret to getting the advantage over another person is Soft Skills!

If you are not aware or do not know what soft skills are, then you need to read on. Soft Skills are not taught in any schools or colleges. These are things like, listening skills, how to interview, networking, knowing how to write a business email, how to write a resume, knowing phone etiquette and much more. For example your body language tells a lot. If you cross your arms while having a conversation, this usually sends a message that you are bored, or just don’t want to listen to the other person speaking. Another example, in a business meeting, don’t check your cell phone for messages, or text anyone, and most important, sit in proper posture at a meeting. If you don’t it shows you are not interested and sends a bad message to the speaker as well as others around you.

PR marketing people need soft skills. Sometimes I meet professional publicity people who just don’t know or understand why others ignore them, or won’t take their calls. It’s because they never learned their soft skills.

These examples are just a few soft skills you need to know when interviewing. To learn how to have a great interview and how to network, there is a video lesson titled: “Interviewing and Business Networking” by Business SoftSkills. In all, the company produces over 12 video lessons that are entertaining and very informative. I highly recommend everyone learn their soft skills, it can only improve your chances in a job interview, as well as it could get you promoted at your current job.

This is the company’s website: www.BusinessSoftSkills.com.

Update news. I’ll keep this short, as there isn’t much to say after I make my statement. wave, email

It was just over a year ago when I wrote about Google’s introduction of their WAVE concept. At the time, it was going to change how email and social media is used by business and consumers. The article I wrote titled: Is your PR  Marketing Strategy ready for the next “WAVE” was written in May 2009. Today, Google announced it was canceling the program by the end of this year.

Seems that even the people with all the money just can’t demand to change things if people are not willing to accept it. A lesson I hope was learned by Google. So what then happens to all these followers who jumped in? They will just have to go back to the old fashioned email programs that they have been using for the last 15 years.

So if you are a pr marketing person, or a pr client who thought this would change how we communicate, dust off that old email account and get back to business.

 

If you haven’t done any web marketing on your web site in the last 8 to 12 months, then you probably think Google’s PageRank is important. Brace yourself folks, it isn’t any longer. Actually, it hasn’t been a tool that Google has relied upon for a year. 

A Google Webmaster Trends Analyst stated “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it web marketing PageRankbecause we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”

If this doesn’t convenience you to change your pr marketing strategy and re-work your web site, then you may just want to close your eyes and let the competition take away your market share.

 

Here’s an inside secret, Google is probably going to re-brand PageRank because a lot of people still use the PageRank in the tool bar. Why? Because some people still use PageRank as their final analysis for web sites.

 

If you need to hear this from the top people at Google, then watch this video – it is an interview with Norvig. Still need more? Ok, visit the WebPro News article from Chris Crum.

 

When you are ready to make things happen in a positive way with your website, contact George Carson at Carson Marketing, Inc.

Publicity is everywhere! And that is why social media is one of the most successful resources to get publicity quickly in front of your potential customers. Ok, I will now get into why LinkedIn has actually become a solid pr marketing tool.

Unlike Twitter (which should be part of your pr marketing campaign), LinkedIn is purely a businessperson’s social media. Yet, too often it is thought of as a place for job hunter’s or those looking for people to add to their company. In the past this was how LinkedIn was used, but it has grown more as a means to build traffic to your web site. Why is this a good thing? If you own a business, or are a VP or manager of a company, it can be a place to create topics, and discussions among peers. It can direct them to your site and establish business relationships that can lead to more networking and sales. Linkedin

Without trying to give you many examples, just visit Chris Crum’s article on this topic. I was glad to see and read his article because finally someone else recognizes the value and maybe pr clients will listen to a different person who sees this as a major opportunity to build traffic to your site. As many of you may know (at least I hope you know) LinkedIn announced it is now integrated into Microsoft Outlook. This is a big deal for LinkedIn! So now you should more than ever take advantage of this powerful social media and add it into your pr marketing strategy campaign.

If you do not have the time, or the staff to handle a social media campaign, then contact a social media company that could get you started. Don’t know anyone? Then call George Carson at Carson Marketing, Inc. – 949-477-9400.

 

With the new battle among Google, Yahoo, and Bing to become the “choice search engine” by users, it is important to keep your pr marketing strategies current. That means knowing how SEO’s are finding your site to give it a ranking position in their index. Keywords are very important, and keeping the content fresh is also key to a successful web site.optimization web site

 

These tips below to optimize your site are used by professional web marketing companies and should be added to your pr marketing strategy as an on-going program. Just optimizing your site once a year, or every 6 months can cause your site to loose its page ranking. Why? Because your competitors are more aggressive today than ever before to keep their company in front of potential customers. If you do only the minimum web marketing for your site, then do not expect customers to find you. Or to see your site listed on the first page of any search engine.

 

Let’s look at a few pr marketing strategies for web site optimization.

 

1- KEYWORDS. You need to do more than add a few keywords to your web site html. You need to research which keywords are most often used by your customers. Don’t guess, or use what YOU think are the best keywords, use an analyzer tool, or contact a professional.

 

2- FRESH CONTENT. Keep the web site fresh with new information on a regular basis. Do this every 3 months. It isn’t necessary to change every page of text. Have your blog be part of your site, and add a link to your Twitter account.

 

3- USE LOCAL TERMS/WORDS. Not all businesses are nationwide. Even if you are a national company, be local with your site. Use words that relate to location. Such as “local publicity in Orange County”, or “full service advertising in Santa Ana, CA”.

 

4- DISCUSS YOUR INVENTORY. If you have a cosmetic or beauty store, mention what new items, or clearance products you have. That will help your visitors and those surfing for products know your inventory.

 

These are just a few tips to optimize your site to get better ranking and positioning with the search engines. For more in-depth, professional help contact George Carson at Carson Marketing, Inc. at 949-477-9400.

Social media has become a staple in the world of communication. The proof is the new battle between Bing, and Google who both recently announced deals withsearch engines bing and google Twitter and Facebook. So how does this affect your web site? A lot, and in a positive way! This shows that SEO and social media are partners in your pr marketing strategies success. Be sure your public relations campaign includes these updates.

Since both SEO’s like content, and a lot of it, then your Twitter and Facebook can become major sources to be recognized by these SEO’s. But remember as I mentioned in my recent posts about Twitter, you need to have good content in those limited words. Don’t make sales pitches, give content.

Use keywords in your tweets and Facebook sites. And important are the links you use in the content. One tip, don’t have your feeds cross back and forth from your tweets and Facebook, turn it off, if the messages are the same on both. This may affect Bing from picking up your feeds if the are the same. Make them each unique, and you are good to go.

This is just another change in the war of search engines struggling to become the choice of consumers. Keeping informed of these types of changes is a full time job. So keep following this blog and we will do our best to help you be current so that your public relations campaign and pr marketing strategy is a success