Category Archives: PR Marketing Strategies

Is PageRank still part of your web marketing strategy?

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If you haven’t done any web marketing on your web site in the last 8 to 12 months, then you probably think Google’s PageRank is important. Brace yourself folks, it isn’t any longer. Actually, it hasn’t been a tool that Google has relied upon for a year. 

A Google Webmaster Trends Analyst stated “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it web marketing PageRankbecause we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”

If this doesn’t convenience you to change your pr marketing strategy and re-work your web site, then you may just want to close your eyes and let the competition take away your market share.

 

Here’s an inside secret, Google is probably going to re-brand PageRank because a lot of people still use the PageRank in the tool bar. Why? Because some people still use PageRank as their final analysis for web sites.

 

If you need to hear this from the top people at Google, then watch this video – it is an interview with Norvig. Still need more? Ok, visit the WebPro News article from Chris Crum.

 

When you are ready to make things happen in a positive way with your website, contact George Carson at Carson Marketing, Inc.

How to increase website traffic using LinkedIn

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Publicity is everywhere! And that is why social media is one of the most successful resources to get publicity quickly in front of your potential customers. Ok, I will now get into why LinkedIn has actually become a solid pr marketing tool.

Unlike Twitter (which should be part of your pr marketing campaign), LinkedIn is purely a businessperson’s social media. Yet, too often it is thought of as a place for job hunter’s or those looking for people to add to their company. In the past this was how LinkedIn was used, but it has grown more as a means to build traffic to your web site. Why is this a good thing? If you own a business, or are a VP or manager of a company, it can be a place to create topics, and discussions among peers. It can direct them to your site and establish business relationships that can lead to more networking and sales. Linkedin

Without trying to give you many examples, just visit Chris Crum’s article on this topic. I was glad to see and read his article because finally someone else recognizes the value and maybe pr clients will listen to a different person who sees this as a major opportunity to build traffic to your site. As many of you may know (at least I hope you know) LinkedIn announced it is now integrated into Microsoft Outlook. This is a big deal for LinkedIn! So now you should more than ever take advantage of this powerful social media and add it into your pr marketing strategy campaign.

If you do not have the time, or the staff to handle a social media campaign, then contact a social media company that could get you started. Don’t know anyone? Then call George Carson at Carson Marketing, Inc. – 949-477-9400.

Tips to optimize your web site for top SEO ranking

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With the new battle among Google, Yahoo, and Bing to become the “choice search engine” by users, it is important to keep your pr marketing strategies current. That means knowing how SEO’s are finding your site to give it a ranking position in their index. Keywords are very important, and keeping the content fresh is also key to a successful web site.optimization web site

 

These tips below to optimize your site are used by professional web marketing companies and should be added to your pr marketing strategy as an on-going program. Just optimizing your site once a year, or every 6 months can cause your site to loose its page ranking. Why? Because your competitors are more aggressive today than ever before to keep their company in front of potential customers. If you do only the minimum web marketing for your site, then do not expect customers to find you. Or to see your site listed on the first page of any search engine.

 

Let’s look at a few pr marketing strategies for web site optimization.

 

1- KEYWORDS. You need to do more than add a few keywords to your web site html. You need to research which keywords are most often used by your customers. Don’t guess, or use what YOU think are the best keywords, use an analyzer tool, or contact a professional.

 

2- FRESH CONTENT. Keep the web site fresh with new information on a regular basis. Do this every 3 months. It isn’t necessary to change every page of text. Have your blog be part of your site, and add a link to your Twitter account.

 

3- USE LOCAL TERMS/WORDS. Not all businesses are nationwide. Even if you are a national company, be local with your site. Use words that relate to location. Such as “local publicity in Orange County”, or “full service advertising in Santa Ana, CA”.

 

4- DISCUSS YOUR INVENTORY. If you have a cosmetic or beauty store, mention what new items, or clearance products you have. That will help your visitors and those surfing for products know your inventory.

 

These are just a few tips to optimize your site to get better ranking and positioning with the search engines. For more in-depth, professional help contact George Carson at Carson Marketing, Inc. at 949-477-9400.

How Bing and Google can get your website listed on page one

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Social media has become a staple in the world of communication. The proof is the new battle between Bing, and Google who both recently announced deals withsearch engines bing and google Twitter and Facebook. So how does this affect your web site? A lot, and in a positive way! This shows that SEO and social media are partners in your pr marketing strategies success. Be sure your public relations campaign includes these updates.

Since both SEO’s like content, and a lot of it, then your Twitter and Facebook can become major sources to be recognized by these SEO’s. But remember as I mentioned in my recent posts about Twitter, you need to have good content in those limited words. Don’t make sales pitches, give content.

Use keywords in your tweets and Facebook sites. And important are the links you use in the content. One tip, don’t have your feeds cross back and forth from your tweets and Facebook, turn it off, if the messages are the same on both. This may affect Bing from picking up your feeds if the are the same. Make them each unique, and you are good to go.

This is just another change in the war of search engines struggling to become the choice of consumers. Keeping informed of these types of changes is a full time job. So keep following this blog and we will do our best to help you be current so that your public relations campaign and pr marketing strategy is a success

The Real Secret to Social Media Success

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Everyone is offering his or her “secret” how to become a successful social media genius. If you are looking for a quick fix solution, or a one-step process to solve your pr marketing strategy problems, then you are not going to like the “TRUTH”.social media and networking

 

The real secret to social media success is to start with a Plan. Yes, you need to plan your pr marketing strategy. Just like a road map, if you don’t have a solid plan, then you are doing a shotgun approach with your pr marketing strategy only to hope something will work. It will take time to build a good social media campaign. And it should not be alone; it should be part of your overall pr marketing strategy. That is another reason why companies fail.

 

Ford Motor Company has been one of the few major corporations to understand how to use social media. Many others are trying to follow their steps, but what they are missing is the plan that was set by Ford.

 

These are some of the real secrets to creating a successful social media campaign:

 

First, you need to realize that social media is NOT a marketing channel to push your message or products.

 

Second, you need to make social media engaging to your network of people.

 

Third, people will not respond until they build a trust with you and/or your company.

 

Fourth, it is not about the sale, but about developing relationships.

 

Fifth, you need to be active with people, where they frequent, sites they visit, etc.

 

Sixth, establish guideline. These are the guideline for your employees. You need to set how they should communicate about your company on their own blogs, twitter and facebook accounts. You cannot control what they say, but if your corporate culture is positive, then your employees’ communications will also be positive.

 

Social networks are growing and it is only becoming a path for what the future will be in terms of how we communicate. For example, there are many networks like “upcoming” and “SCRIB” besides Twitter and Facebook that your company should be involved with. Do you need help in getting a social network campaign to be part of your pr marketing strategy? If so, give George Carson, Carson Marketing, Inc., a call at 949-477-9400. It’s time to get serious and grow your company using these marketing efforts with your pr marketing strategy.

Tips on SEO for Google News

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If your pr marketing strategies do not include using Google News, then your pr client will not get that needed exposure they deserve. What, you are not sure how to make Google News work for your pr client? I will give you some advice on making your pr marketing strategy work best when you use this tool.seo marketing tips

If you are somewhat familiar with SEO, then you may be aware of the Search Engine Strategies that was held in San Jose sometime back. The main thrust of the meeting/event was directed toward Google. One writer said that if the publishers would listen better, they might just realize how Google and Google News can help them. But that is another topic.

One of the neat things is the “real time search suggestions” with Google Suggest. For those writing in foreign languages, like French, Italian German or Spanish, Google News has added this feature as well. The best way to explain how this feature works was said by a Google spokesperson statement: “The feature can make your experience searching Google News better by helping you formulate queries, saving you keystrokes, correcting spelling mistakes and exposing you to queries you might not have thought of,” says Google. “The goal of all that? To get you to the articles you’re looking for as quickly as possible.”

Get your pr marketing strategy going in the right direction. Start using this tool. Just like a reporter, you then can get real time stories to be better targeted when you have the right tools, the Google Suggest tool that is. Get more tips on SEO’s with Web Pro News.

If your pr marketing strategies need help, or if you are a pr client that would like to explore this option to get more awareness, give Carson Marketing, Inc a call. Ask for George Carson. He knows SEO’s and can get your publicity marketing campaign ahead of the competition.

Contact George at: 949-477-9400.

Yamaha Music Centers and Spa OTANI understand branding

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Recently our advertising company, Carson Marketing, Inc. was awarded two new accounts. They are: Yamaha Music Centers and Spa OTANI. Both pr clients understand the power of branding as a key ingredient for a successful marketing and advertising campaign. We presented our pr marketing strategies to these pr clients, and they quickly noticed how we incorporated the branding as an integral part of the overall advertising, marketing and publicity campaign.

Yamaha Music Centers are known worldwide and have the highest percentage of graduates who have become famous songwriters, musicians, and composers. Not all schools understand the Yamaha philosophy. That’s why the campaign we developed will further explain how children at a young age (from 18 months to 8 years) can improve their learning skills when music is part of their education. It is a fact that students who take music lessons have higher scores in math, and written skills. Carson Marketing, Inc. is now completing a new web site for the Yamaha Music Centers locations and creating various promotional, collateral materials for the schools. A publicity campaign is currently being developed as part of the complete branding program.

For the Spa, our company analyzed the current spa and found through research and a sampling focus study the former name (Spa Da Vinci) was not as appealing as once considered 8 years ago. Our client had recently acquired the company and was looking to increase its customer base. brandingBy changing the name (which our agency developed) to Spa OTANI and adding the tag line “Treat Your Body”  helped to establish the new spa as a place of enjoyment and relaxation. As part of our overall pr marketing strategy, we designed the logo for the new name, created a web site and developed all the sales materials for the spa. To further change the old image and to build a new branding image, we worked with the client by re-designing the interior rooms and selected new paint colors. A tie-in promotional campaign with hotels, and businesses is already in the works.

As you can see, sometimes branding could include a new name with a full image campaign or just a re-positioning of an existing name as in the case of Yamaha Music Centers. If your company isn’t sure of how to increase sales for the coming year, it might be time to contact George Carson at Carson Marketing, Inc. (949-477-9400) and get his expert opinion as what is needed for your company.

Does your company have Internet presence?

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You can no longer depend on the traditional methods alone to market your products or services. To have a web site is a move in the right direction. The site alone cannot be your only window into the world of the Internet. Your PR Marketing Strategy needs to include updates to your site, as well as a host of different social networking programs. Why you ask? Well, first of all, if you are asking that question, then your light years behind your competition and need to quickly contact a professional pr marketing person, or local orange county publicity pro to get your company noticed.

Hey, if you think this is just marketing bull, then you need to read a recent article in B-to-B magazine about the top Fortune 500 C-Level execs using the Internet. They are not asking their employees to do the work; these C-Level execs are doing it pr marketing, web marketing, social networkingthemselves. The research done by Google reveals that eighty-three percent of C-Level execs use the Internet on a daily basis. These are companies doing over $1 billion in sales! What are they doing when surfing? According to the research, 64% of these execs are locating business information everyday. Maybe now you can begin to see how important it is to have an updated, professional web site. These top-level execs could be looking for information about your company. Is your web site or social networking campaign current? If you still think this is a lot of hot air, then you are definitely missing an opportunity to increase sales.

Here is another great bit of information. 1 in 5 of these executives prefer to see videos on the companies they research to reading text. That shows you it is time to include podcasts, or YouTube videos with your site and social networking. So what are you waiting for? It isn’t too late to get a powerful pr marketing strategy together, if you have the right pr team. If you need help, then give George Carson at Carson Marketing, Inc a call. If you choose to do nothing, it could be your company that soon appears in the “auction sales” listings.

Is your PR Marketing Strategy ready for the next “WAVE”?

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As I said just a few weeks ago, the way we communicate today (a few weeks ago) may change soon. If you haven’t already heard, Google is introducing the next generation of how we use email. It’s called Google WAVE. It’s time to get your pr marketing strategy campaign ready for a new form of communicating to customers, and internal meetings.google wave

Google’s design team who developed the Google Map, are the lead developers of this unique program. It is difficult to explain how the WAVE works in this short blog, so be sure to check it out. But here are just a few of the highlights.

WAVE has incorporated all the other forms of communicating, which are Instant Messaging, Twitter, eMail, and even integrating what I believe is their version of video conferencing. The main point about Google WAVE is how it works instantly. Uploading pictures is instant. Typing your message is instant, by character. Unlike Instant Messaging, you wait until the person types before you see their message; WAVE shows each character typed immediately! This 2-year in the making program will be available by the end of the year. You can see the demo video; it is over an hour long, to better understand all the great features.

And like a videoconference, you can have several people on your WAVE at once. And the wildest part, each person can comment, INSTANTLY! It is like talking to each other, or a group of people at once. If you want to send a private message so all the others cannot see, there are “private” buttons to use. Now the other neat part. You can have your WAVE be part of your Blog or Twitter. Yes, they are incorporating this instant emailing into social media. You can access your WAVE on your iPhone, or other PDA devices. Are you seeing the benefits for PR Clients, or how to further your publicity campaign?

Google went further and made this program easy to use, easy to organize and very easy to place attachments into your WAVE. The program has a unique spell checker. It uses a database that Google created and corrects the spelling and compares it to how it is used to make sure the proper word is chosen. Want more? Yeah, there is a lot more. For example, you can add links to web sites real easy. You can “go back” to see the conversation, or…well you need to view the video to see what I mean.

So, is your pr marketing strategy going to use WAVE? If after all my short descriptions of these great features you can’t see the benefits, then you are way behind. All I can say is you better look back once in a while, or you might get hit from the next WAVE!

Improve Your PR Marketing Strategy With Google’s New Tool

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It’s great to see when competition helps to change the Internet landscape. Since Twitter became an overnight smash, the big SEO’s like Google, and Yahoo are now learning their “searches” need to be more targeted. This is good news when developing pr marketing strategies, or a marketing and advertising plan. Have you checked out some of the new features that Google has added? If not, it is worth it.

Basically, you can now get more indepth info rather than surfing hundreds of  web pages. The new feature, listed near the top and next to the word “Web” is called Options.marketing strategy This neat feature will give you more options for your search. Such as, videos, forums, results in the past 24 hours, or up to a year ago. Then there is the wonder wheel. This is a circle with spokes that give you further areas to review and develop your pr marketing strategy. Let’s say you type the word “encryption”. With the Wonder Wheel, it gives you options that read: encryption samples, history of encryption, java encryption, and several others. If you don’t want all of these “options” you can click “hide options” and it brings you back to the normal Google search of web sites.

A writer pointed out that even Facebook is looking to Twitter to see how they can improve their pages to be more real time and usable. A WebProNews Blog Partner, Bill Hartz, commented “From what I am seeing, the ‘search engine optimization’ industry is actually turning back around to what it used to be: good old fashioned website marketing.” This again is good news. Search was getting confusing, because the way you received results was ovewhelming. Now the SEO’s are answering our needs, finally.

I have said this in past blogs, we are just starting to open the door of the Internet Future. Who knows what we will be saying and using in the next 12 months. I don’t know about you, but I sure am looking forward to this new passage.