Category Archives: PR Marketing Strategies

Social Media. Do You Know How To Do It Right?

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There is a lot of buzz around on how a company should embark on a social media campaign. Some pr marketing strategies have already proven poorly, while other pr marketing strategies are successful.

So what makes one pr client succeed and another falter? Do they need to spend more money? Do they need a blog site? Are they aware of their audience and what they want? It is knowing how to do it right! In a recent article by blogger BL Ochman, she gets right to the core of many issues that are causing serious problems for pr clients not knowing how to so social media.

Does anyone have the answers? Yes, everyone seems to, but who is right? As much as BL Ochman illustrates the right from wrongs in campaigns, you cannot completely know if it is going to work until you implement the marketing campaign. I do agree with her that if you haven’t been doing social media, and are using old pr marketing strategies, then you better hire a blogger or media specialist who understands the workings of social media. That sounds easy enough. But large companies like FORD proved that you could spend $60 million and still not get it right. They need to go outside of the ad agency. Go to the consumers who are blogging about them. Basically, they need a street-smart marketing program. Only through this type of research can any company survive the constant changes consumers experience everyday.

So are you doing it right? If not, look to someone who can direct you to a social media program that can make your company reach its goals.

Blogging and Marketing

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Many of you still do not see the power in blogging. It can be one of the best pr marketing strategies you can use. For businesses, it is the best source to get the word out as well as get your company’s web site rank higher. If you feel that there are too many blog sites, then yes, there are. But the fact still remains, blogging can enhance your image, and can get you listed higher with the search engines such as Google and Yahoo.

blog marketingMarketing is a very broad term. In some industries, it relates to tele-marketers, those who call us at the most annoying hours. But the true meaning of marketing is getting a product or service to customers. This can be Business to Business (B2B), or Business to Consumer (B2C).

If you are looking for information on marketing, then visit the different blogs that speak about all types of marketing, from pr marketing, to sales marketing to industrial marketing and so on. A good place to start when you want to learn more about marketing blogs is at Online Marketing Blog. You will find a list of over 350 on-line marketing blogs that cover most topics like search marketing, social media, and new media public relations. The list is updated weekly, so visit the site often.

When you want to do some search engine marketing, then you need to check out the Google Directory. A list of weblogs and Directories will pop up. Almost too many for the average person to view. These are just a few things I wanted to share with you to show that blogging is not going away, instead it is becoming a serious part of the business method of communicating today.

Re-Branding for an old Name in Snack Foods

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Building a brand takes a well planned and coordinated effort by the publicity agency, the pr clients and in most cases the marketing department who develops the pr marketing strategies. But when you need to re-establish a name, that can become a different challenge.

branding with pr marketing strategiesRecently we were contracted to help market the Laura Scudder’s brand. Many of you may not remember this name, but it was one of the best known brands in Snack Foods during the early 50’s through the mid 70’s. Although the original company started in the late 1920’s, it wasn’t really popular until the early 50’s. If you are a PR client who was in business during that era, or publicity agency in Orange County during the 60’s or 70’s then you know the name.

In order to re-build back the name recognition, we began with the logo. Keeping the scrip style type is important. The style that is used today is a modification of what was used in the late 80’s. The publicity it garnered over the years was positive, so it was decided to continue with that font. The images will now include many of the “past” illustrations, such as the Mayflower sailing ship, which was used during the 60’s. Other designs will also be picked up from the era past.

No matter the product, re-branding a name requires the same tactics as it would when building a new brand. The only advantage, the name Laura Scudder’s had a position in the marketplace, we just need to re-ignite that name and image through a publicity effort. The literature we created for the newer items, such as the dry dip mixes capitalized on the freshness and the original illustrations from the packages.

As we progress further with the branding of the Laura Scudder’s name, I’ll keep you posted with the pr marketing strategies and creative we use.

Building Web Links with Publicity

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This topic can never get enough attention. The problem with web marketing, or pr marketing strategies, there are too many books, sources and people offering information and you just cannot absorb all that great stuff.

Sometimes we need to go outside for web marketing help. Even PR Clients ask us to do their web marketing knowing they cannot keep the pace and keep up with the many changes the Internet encounters almost weekly. If you are looking to do some of the web site marketing in-house, then go to sources that can guide you along. If you get too deep in this stuff, I strongly recommend sourcing this out.

One particular person who is very helpful is Aaron Wall. He is an expert on SEO and does seminars all around the country. His SEO Book is an excellent read, but again, not for the novice. PR agencies as well as pr clients doing their own pr marketing strategies, should also consider contacting a professional to get the web marketing program started. Then once implemented, you can maintain the program yourself.

His book and tips concentrate on Links. How to create them and how to get them. Sounds easy, and in a way it is. But like any project, you need to devote the time necessary to really benefit from a web marketing program. Publicity alone, and having web site alone cannot generate sales. You need to have solid pr marketing strategy to make things happen. And that’s another subject I will talk about later.

How To Market eCommerce Web Sites

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web marketing and pr marketing strategiesAfter your company has developed an eCommerce web site, you now need to attract people. Not an easy task. You probably learned the hard way, the web company you contracted doesn’t do optimizing, or web marketing. And you spent all the budget to get a great looking site. Or worse yet, you hired what you thought was a pr marketing strategy agency to do the web marketing and that turned out to be a failure. A lot of traffic, but no conversions to sales isn’t what you need.

So what do you do now? First you need to understand what web marketing and pr marketing strategies are all about.

Let’s define web traffic. This is the amount of visitors to your web site and the pages they visited. It also refers to the amount of data that visitor received from your site. You need to make sure you get reports to review the specific pages visitors viewed and how long they visited each page.

Many pr clients and web marketers get confused with “hits” and “visits”. Hits are those times people will view your site, but may move on quickly because they came upon your site by accident, or were surfing and found the site, but did not stay. This is also how you are charged when you “buy keywords” from Google, or Yahoo. They don’t care if the person clicked on your ad and didn’t buy or stay. They got paid because of the “click rate”. Don’t misunderstand these types of visitors.

Learn how to measure the visitors. For example, a) the number of page views for each visitor, b) duration of the visit, c) duration of page viewed, d) most viewed pages by the visitors and e) the source of links that lead them to your site.

Develop a solid pr marketing strategy for you eCommerce site. Here are a few tips to improve your web traffic. It should include links to and from your web site. Create promotional programs as well. Establish a newsletter for visitors to register. This can build a database of potential customers.

If you need help with any of these areas, of want to discuss your eCommerce needs, give us a call. We’re ready to help your company grow.

Marketing Strategies for Web Sites

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If you are reading this blog, then you probably have a web site. Whether you are a pr client, a pr agency, a local public relations agency in Orange County or a national company, you need to know these marketing strategies.

All companies want visitors to their site, but how many are converted to sales, buying products, or subscribing to your service? If the percentage is less than 4 or 5%, you may need to evaluate how you are using the pr marketing strategies. You have probably heard about Search Engine Optimization (SEO) and how it can generate traffic. Done correctly, this can improve sales. Done poorly, it is then money and time wasted.

web marketing strategySEO is one part of a comprehensive pr marketing strategy for web sites. You need to constantly update the sites pages. This can be done moderately, not complete re-designs. Next, re-evaluate the keywords, phrases and update those. Another tip is to make sure all the out bound links are still valid and are with higher page ranking sites.

Here are a few more tips for pr marketing strategies for web sites. Linking is still one of the best ways to gain a high positioning and ranking with Yahoo, Google and other search engines.

Listing your web site on the proper directories and with the major search engines is also important. These should be done by a person (webmaster), not software.

Finally, the last part of these tips is to have a business blog. Not just any blog, but one that actually speaks to your audience. Business blogging is more important today than it was just five months ago. It can be easily set-up and monitored. Writing the daily blogs might be a task for some companies, but there are professional blog writers available to help with your writing.

These are just a few suggestions. If you need professional help with your web traffic and are on a limited budget, then give us a call. We want you to be successful, let us show you how.

Promotional Marketing and PR Strategies

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If you want to give your pr clients exposure to any of the new products or services they offer, create a promotional marketing program. The PR strategy is to get the ultimate customer involved with your pr client’s product. Sounds rather obvious, right? It should if you are a pr professional. If you are a pr client looking for ways to increase visibility, then consider using this pr marketing strategy.

Promotional PR marketing strategiesI’m sure you have all seen these types of “consumer involvement” campaigns. Currently there are many showing up on television, direct mailers, and in print media (magazines, newspapers). One example is the show “Smallville”. Toyota has discovered to compete in a crowded auto industry you need to get the consumers attention and get them involved with your product. They run a series of “superman cartoons” and ask the viewer to figure out the next sequence. Another is for the new release of the movie”Pirates of the Caribbean: Dead Man’s Chest.” This time Verizon Wireless has learned quickly that customers love to play games. In this promotion, which the media, Promo Magazine calls Buccaneer Marketing, asks the participants to choose their own adventure for the game. Based on the movie, it is a first for this type of game-movie tie-in. Read the article and the others that offer good suggestions to gain visibility through promotional marketing strategies.

I have been a believer that when you get your audience invloved in the products that pr clients offer, your return is greater. We did this for years with our client’s in the auto dealership industry.

When done correctly, you can create a pr marketing strategy that can be very powerful when you include publicity.

Business Marketing and PR Marketing Strategies

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Different terms that basically mean the same thing. You need to know how to use Business Marketing correctly in order to gain the benefits!

It is always easy to blame someone else, or another department when a marketing or pr campaign doesn’t generate the results. Marketing will blame PR. PR will blame Marketing, and if that isn’t enough, someone eventually will blame the outside services of a PR or Advertising Agency. Why, because no one really took the time to understand what the purpose of the Business Marketing Strategy is about. Or they decided not to develop a strong PR Marketing Strategy that should incorporate the publicity for a pr client.

What’s this all mean? It simply says, that all departments should work together. That includes the outside sources such as a PR Agency, or Advertising Agency. Whether you are considered a local organization like a Publicity Orange County company, or a national Public Relations Service company, you too need to make sure that your PR Clients are on track. And PR Clients need to make sure they are open and honest with their outside sources. If not, then it is time and money wasted.Business Marketing Strategies

As any pr client or pr agency, even the marketing people at your company, should subscribe to several business media to keep in touch with trends and events. One publication, BusienssToBusiness is a good read. They have short articles and have separated the issues into categories all relating to marketing strategies, as well as different business marketing tips.

What is PR Marketing Stratgey?

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It is the effectiveness to develop a plan that will grow, or increase a company’s revenue. Simple, right?

Not sure what this means? That’s ok, because every marketing expert and every marketing consultant will define marketing strategies in their own words. It still remains the same. Marketing Strategies are the campaign elements you create then implement that will build a business.Marketing Strategy

If you want to get more detailed, go to the advanced marketing consultants site. There it explains, in a lot of words, that by using just three marketing strategies you can build up to 101 strategies. Isn’t that great! OK, maybe it is a bit too much. Having all that information is ok, but who is going to develop this great plan, and then who is going to maintain and implement that plan? If you don’t have anyone in your company that knows how marketing strategies work, then call in an expert. Just don’t go through the yellow pages to find one. because it is like finding a doctor, or mechanic…there are hundreds to choose from. Contact someone in your industry and ask who they may have used. If that doesn’t work, give us a call. We are unbiased, yet have the expertise to get you in the right direction.

It is a win, win situation. We are marketing strategy experts who know how to combine all your publicity and advertising campaigns into a strong image branding campaign. We can show you how to save money, reduce wasted time and efforts with campaign elements that are not necessary, and show you how to increase awareness while increasing sales. Is it that simple, you ask? No, it isn’t. We just make it seem that way, because we use our 30+ years working with top accounts and apply the core elements you need to get back on track which will make your company profitable.

Start a PR Marketing Strategy Program today. It can be the beginning of a positive year unless you wait until your competition jumps ahead of you. It’s your decision.

Web Traffic, How To Get More

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A lot of companies are offering solutions to increase web traffic, but which one is right for your company?

Today all companies need to have a web site presence. Not just a single page, but someting that is attractive, informative and entertaining. But that alone isn’t going to bring you customers. What you need to do is think about PR Marketing Strategies. Once your web site was built, you then were told; a) is it “optimized”?, b) do you have the right “keywords, key phrases“?, c) and did you place the right “titles” in your pages?, d) did you submit your site to the seo’s?

Those questions alone makes you wonder what to do next. Then you come across a bunch of other people saying that you need to “market” your web site. Especially if you build an eCommerce web site which needs marketing strategies that will increase web traffic.

So what are the answers to having a successful eCommerce, or traditional web site? This is not a single answer solution. You should have an on-going web marketing plan. It needs to consist of a solid PR marketing stratey that includes all of the above mentions items, keywords, keyphrases, titles, and most important, links to revelevant sites.

Incorporating PR marketing strategies can build your company’s image, increase awareness and above all increase traffic to your web site. Our company has been making great things happen for our clients since 1980. We understand what PR marketing strategies are about. We know that publicity is an important key to a successful campaign. And we belive that a “business blog site” is an important element to making your buisness a success.